Usha has been supporting ladies and amateur Golf for over 25 years now. This year the Usha Eastern India Ladies and Junior Girls Golf Championship has been won by Bengaluru’s Aditi Ashok who is rank no 2 at the Indian Golf Union Circuit. The final day at the TollyGunge Golf Club, saw some nail biting action as Aditi Ashok went neck to neck with Amandeep Drall.
Ms. Saina Nehwal, Brand Ambassador of Usha International tried her hands on golf at the 5th Usha DGC Ladies Open Amateur Championship. She later said, that it was fun playing the game but it’s a difficult sport.
Thereafter, Ms. Saina Nehwal along with Ms. Chhaya Shriram, Director Usha International Ltd., felicitated winners of the tournament. 17 year old, Ms. Tvesa Malik grabbed the Usha fifth Delhi Golf Club Ladies Open Amateur title. This championship is one of the leading ladies golf tournaments on the Indian Golf Union Circuit. Saina Nehwal also spoke on her association with Usha and how the company has been consistently promoting sports across all levels. She said that it was great to see many young girls taking to golf and emphasized on the fact that more and more girls should be participating in sports. At the end, Saina Nehwal was presented with a memento by Krishna Shriram, Chairman Usha International Ltd.
If one were to ask what is common between Priyanka Chopra, Mary Kom and Usha, it would be Sports: The spirit that connects people and inspires them to achieve higher things. No wonder while speaking at the recent Usha Play event she stated that after Mary Kom she has developed a new-found respect for sportspersons.
Usha Play provided a platform to acknowledge sportspersons and a chance to celebrate the success of the movie Mary Kom. It was gateway to a world of sports, other than cricket, where the gorgeous actress felicitated sportspersons from various Usha Initiatives spanning across the fields of Golf, Marathon and Flying Discs.
The theme of the event ‘Play’ was set even before Priyanka stepped in, with Usha Executive Chairman Mr. Krishna Shriram taking the stage and later playing the Piano immaculately! The rest of the evening unfolded keeping this tune of Play on a high octave. To put to words the mood of the event in the very words of Mr. Krishna Shriram “We borrow both creativity and energy from sportspersons around us.” He went on to state that as a company Usha supports sports and the idea of ‘Play’ because it is more than just business, as sports connects and inspires.
This enthusiasm was shared by Priyanka herself, who once was an avid Frisbee player, as introduced by Mr. Rajesh Tara. The felicitation ceremony began with Priyanka handing the Usha Play Trophy to Amateur Golfer Gauri Monga, followed by Arjuna Awardee Marathon runner Asha Aggarwal. The Mumbai Frisbee team came next. Both the sportspersons and the team have been part of various Usha Sporting Initiatives.
Speaking on the occasion Priyanka hailed the work done by Indian sportspersons, their inspiration and discipline and the power of sports to transform people, which she recently underwent after her Mary Kom stint. According to her the transformation was not just physical but was also spiritual! She further stated “With the abundance of sporting talent in the country not only girls but all sportspersons need to be supported and encouraged to achieve their best.”
Later, Director Chhaya Shriram gifted her a wonderful haberdashery basket and an Usha Janome Dream Maker Sewing Machine. Expressing her delight Priyanka said she simply adores both the gifts and her mother would love them too!
She went on to felicitate three Usha Dealers – Mr. Subhash M. Rathore, Mr. Vimal Jain and Mr. Bharat Dharamshi – for their outstanding performance. And also shared the stage with various TISVA Distributors.
To know more visit: www.ushainitiatives.com
Google Sharmila Nicollet, and you will be flooded with ace and glamorous golf articles. Well, that’s Google for you. But all thanks to Usha Initiatives.
Usha Initiatives women’s empowerment programmes are not just restricted to just remote and rural corners of the country but go on to include urban areas too, through various sports initiatives. There is a need to uplift women to positions of power and limelight even in urban metros – be they be in the sphere of sports, politics or corporates. Usha Initiatives is aware of this ground reality and realizes that both require two different approaches; If Usha Silai Schools work well for the rural areas, it is Golf that swings the women empowerment movement in the latter.
Usha International has been a major supporter of Golf in India since 1987. Today Usha is a title sponsor for a majority of the Indian Golf Union (IGU) Amateur Ladies tour. The company recognizes the importance of supporting golf at the junior level and thus has been associated with the Junior Training Programme at the prestigious Delhi Golf Club since 2006.
It was in one of these junior camps that the now famous Sharmila Nicollet got her first Golfing lessons. Before moving on to stardom and hobnobbing with the likes of Tiger Woods and the alluring world of star models. The current favourite who is slowly gaining ground hole after hole in Usha Initiatives various Golfing tournaments is Gurbani Singh. Keep a look out for her; we see a great future ahead.
Yes, not all who go through Usha’s Golf Camps become ace Golfers, which doesn’t mean that it is not an all-inclusive empowering programme for women. Recent research on corporate architecture indicates that most of the important company decisions at middle to higher levels, take place, either after-hours in exclusive clubs or over a game of Golf. Thus being a woman, if you are aiming to climb the corporate ladder –Golfing is not just a game it is a way to empowerment.