Usha Sponsors the Bansdroni Nabarun Club Football Tournament in Kolkata as an initiative to promote grass-root level talent in the country
Usha has been actively involved in uplifting grass root level talent in India. While, Usha has strategically partnered with the FC Goa team of Indian Super League 2014, the company is also sponsoring local football clubs. On December 13- 2014, the final match of Bansdroni Nabarun Club Football Tournament was played at the Usha’s factory ground in Kolkata. Although it was a grass root level tournament, yet it saw participation of 16 teams from the city and all players were decked up in their respective team jerseys.
There was a lot of zeal and enthusiasm on the ground, packed with audience from different age groups. Every goal would generate high decibel sound and impromptu dance and rolling over ground to display mad happiness. Finally Sardar Para Sanghatan Samity team emerged as winners. Eminent dancer Tanushree Shankar’s group, performed on the occasion as a part of the inaugural ceremony.
Mr. Sukumar Samajpati, renowned former footballer handed over the winner’s trophy along with Mr. Rajesh Tara, VP-HR, Usha International and Mr. Sandeep Mehrotra, AVP and Unit Head, Usha Kolkata Factory. Other eminent personalities namely, Mr. Gopal Roy, Councillor and Mr. Alvito D’Cunha, renowned footballer currently with East Bengal team and former member of Indian team also marked their presence at the prize distribution ceremony.