Play Barbie with USHA

Usha Barbie leaflet-01Once upon a time a mother spied her daughter playing with dolls, like all little girls do. Caught in the moment she watched her daughter’s little games with delight. Mid-way between the games, she was quite taken back –rather pleasantly surprised, when she realized that her daughter had given adult roles to the little baby dolls. The mother also noticed that the clothing of the paper dolls kept coming off. Her daughter’s game was all but getting ruined with unrealistic and poor quality dolls. I must get her some nice grown-up-looking dolls, the mother thought to herself. But she couldn’t find any in the market, the next day. The shopkeepers simply didn’t have any nice grown-up dolls, so she went to her husband who owned a start-up toy manufacturing business. And the rest, as often said, is history.

The mother’s name was Ruth Handler, her daughter was called Barbara after whom ‘Barbie’ was named. As for father Elliot, he is the ‘el’ in ‘Mattel’ the brand which continues to make Barbie dolls till date. If this story tells us anything it is that children do think like adults with a little bit of ‘fairy tale’ mixed in. And adults by borrowing this glitter of fairy dust often can accomplish the unimaginable. With this very spirit Usha went about creating its Barbie Fans, sprinkling a little fairy dust to bring comfort and joy.

Usha has come up with two marvelous Barbie fans namely Everyday Barbie and Glam Barbie. The Glam Barbie fan depicts Barbie all dressed up doing what she does best. As for Everyday Barbie, well Barbie looks good every day, come rain or shine, just like the durability of both the fans. These innovative and fun fans come equipped with heat-transfer technology for scratch-resistant finish – with the added bonus of whisper quiet operation, longer durability and efficient air delivery across the room.

Designed to enhance the décor of children’s bedrooms, these fans add a touch of magic to the ‘growing-up’ years for kids between 3 to 14 years. But then again Barbie being a celebration of youth and her merchandise being somewhat of collectibles, you can keep them spinning anywhere.

How To Make A Simple Frock

Fashion trends come and go but the little Girl’s Frock stays on, ever since its inception in the 12th century it has retained its iconic status against Spring, Fall and other fashion seasons that come and go. Though the original frock has undergone quite a few changes over time, the basic essence of the garment has stayed alive reinventing itself time and again – its latest avatar is cuteness personified. Mothers adore it, while little girls begin their love affair with fashion from their very first frock. So why not make a frock that will turn your daughter into a princess. Great idea? Yeah, let’s frock it!

Materials Required: Frock

  • Cotton Cloth: 1 pc 90 cm with 42 cm width
  • Brown paper: 1 Sheet  36”x46”
  • Satin Ribbon: 1 meter
  • Hooks: 3 pcs
  • Polyester thread matching the fabric colour: 1 Reel

Tools required:

  1. Marking pen
  2. Tailors chalk
  3. Measuring Tape
  4. Foot Scale
  5. French Seam Curve
  6. Scissors
  7. Pins
  8. Iron

Measurements *

Round Neck

Across Shoulder 10 inches
Chest 22 inches
Waist 18 inches
Length of Frock 22 inches
Body Length 10 inches

*Note:The following steps are for making a simple frock. However if one wants to make a frock of different size, the actual measurements can be filled in the following box and the formulas mention in the steps of construction can be used. Pattern making is a onetime exercise for a garment the pattern can be used repeatedly.

As usual with nearly every garment, we will begin with Pattern Making and follow the drafting process by cutting and then sewing.

Pattern Making

Take the piece of Brown paper measuring 36”x 46” size and fold it into half width-wise so that you your folded sheet measures 18”x 46”.
1Then mark a starting point at the corner as shown in the picture below:
2Draft for Armhole Line 

Measure and mark a point at 1/2 of Shoulder length (5 inches in our case) width-wise from the starting point.3

Next mark ¼ of Chest (measurement) less ½ inch (4.75” for us) from the starting point along the length of the fabric
4Draw a box joining the two points as shown below:5

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Ironman: Fashion for Men!

One can’t but feel neglected when it comes to Men’s Fashion when compared to Women’s. Be it on the catwalks or the very many e-commerce and fashion websites. As against the highly imaginative and sometimes ridiculous dresses that female models flaunt on the Catwalk, men have only sported them as accessories to superpowers – Superman’s cape and the traditional circus men’s lower outfit, Batman’s half mask that only reveals his chiseled jaws, Green Lantern’s neon tights and Hulk’s elastic beachwear!

There are three reasons behind this fashion blunder – Fits, Cuts and Creases. Men’s fashion has always been about the former two – fits and cuts. If you get them right either you become the envy of your peers or a multi-millionaire after setting up a Fashion House. That is exactly what Giorgio Armani did in the beginning and an Armani suit is still about fits and cuts. This brings us to the last point – Creases.

No matter what cuts you flaunt or which colour you wear, if you are dressed in creases it is an epic fail. And even the simplest of cuts if worn properly without any creases will propel you to one of those notorious “Best Dressed” Lists. Yes, that’s right to make it in the world of fashion, you need to be Ironman! A well ironed dress is worth a thousand looks with or without superpowers.

The only problem that stands in your way is Time. There is no time before we rush off to work in the morning; no time to iron before we head out to a party. No time after we reach home late due to the blasted traffic. But all you need to counter this menace is a simple Dry Iron! You don’t need fancy gadgets or gizmos and until your Smartphone learns to iron get yourself one of these colorful Irons. They are easy to use, fast and great for quickies and not expensive at all. After a hard day’s work or during a busy morning schedule the Dry Iron will help you get rid of those creases with ease. And it does a real quick job on already ironed clothes making sure that you make a style statement every time you put your favorite shirt on.

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