USHA Big Fat Goan HAT 2015

11049554_10156103683190251_4279534687597190249_nUSHA INTERNATIONAL sponsored ‘USHA Big Fat Goan HAT 2015’

USHA International, sponsored the ‘USHA Big Fat Goan HAT, the first ever Ultimate Frisbee tournament in Goa. Approved by Goa Tourism, it was a three day tournament slated between November 6th -8th 2015. Tournament started with pool games at Manderem Beach on 6th-7th November and finale was played on 8th November at Miramar beach, Goa.

2Usha Big Fat Goan Hat’15 was a 5 on 5 person game that was played in a beach format with two end zones. There were 100 international and national players and about 7 to 8 under-15 kids were competing in the tournament. Being a HAT tournament, players had registered individually and then grouped into teams. The tournament consisted of 24 teams of 4 to 5 players each. All the competing teams first played 7 Round Robins in pool stages. Further, top 4 teams played in the finals for the winner title of Usha Big Fat Goan HAT 2015.

Usha strongly believes in the brand ethos ‘Play’ and thereby supports and promotes a wide array of sports initiatives across the country which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior and ladies), IPL, cricket for deaf and football.

1Ultimate, a global sport recognized with the international Olympic association, blends perfectly with the Usha brand ethos ‘Play’. Usha has been associated with ultimate for more than four years now.

The new age appliances from the company, like Infiniti Cook Halogen Oven, slow juicers, on the go blenders, air coolers with ionizers and many other appliances also represent Usha’s commitment to promote a fun, active and healthy lifestyle.

Usha Eastern India Ladies & Junior Girls Golf Championship

Usha International Ltd. sponsored the Eastern India Ladies and Junior Girls Golf Championship-2014
Golf

Usha has been supporting ladies and amateur Golf for over 25 years now. This year the Usha Eastern India Ladies and Junior Girls Golf Championship has been won by Bengaluru’s Aditi Ashok who is rank no 2 at the Indian Golf Union Circuit. The final day at the TollyGunge Golf Club, saw some nail biting action as Aditi Ashok went neck to neck with Amandeep Drall.

The prizes were given away by veteran Arjuna Awardee Soma Biswas and Mr. Sandeep Mehrotra who is the unit head of Usha Fan Industries.golf 2

Saina Nehwal Goes Golfing

2Ms. Saina Nehwal, Brand Ambassador of Usha International tried her hands on golf at the 5th Usha DGC Ladies Open Amateur Championship. She later said, that it was fun playing the game but it’s a difficult sport.1

Thereafter, Ms. Saina Nehwal along with Ms. Chhaya Shriram, Director Usha International Ltd., felicitated winners of the tournament. 17 year old, Ms. Tvesa Malik grabbed the Usha fifth Delhi Golf Club Ladies Open Amateur title. This championship is one of the leading ladies golf tournaments on the Indian Golf Union Circuit. 1aSaina Nehwal also spoke on her association with Usha and how the company has been consistently promoting sports across all levels. She said that it was great to see many young girls taking to golf and emphasized on the fact that more and more girls should be participating in sports. At the end, Saina Nehwal was presented with a memento by Krishna Shriram, Chairman Usha International Ltd. 1b

USHA is proud to be associated with FC Goa

USHA is proud to be associated with FC Goa as an official sponsor in the
HERO Indian Super League
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Catch the action starting 12th October, 2014 on eight channels of Star Network
Star Sports (English and Hindi), Star Sports HD, Star Gold, Star Utsav, Asianet Movies (Malyalam),  Jasha Movies (Bengali) and Suvarna Plus (Kannada) and starsports.com

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USHA, the proud sponsor of the FC GOA team will be seen on the back of the jerseys and training kits of all players of the Football Club Goa Team. Usha will also be a part of all branding, marketing, on-ground and promotional activities planned for the team during the tournament. Legendary Brazilian Player Zico is the manager of the team and arsenal legend Robert Pires is their marquee player.

FC Goa is also the first Indian sports club to launch a satellite TV Channel – FC Goa TV on Videocon D2H.

The Hero Indian Super league is the first professional football league in India and will be played between eight teams. The Indian Super League kicks off on October 12th and will go on till 20th December. Click Here For Match Schedule: Match Schedule

Priyanka Chopra at USHA Play

Priyanka Chopra at USHA Play

Priyanka Chopra at USHA Play

If one were to ask what is common between Priyanka Chopra, Mary Kom and Usha, it would be Sports: The spirit that connects people and inspires them to achieve higher things. No wonder while speaking at the recent Usha Play event she stated that after Mary Kom she has developed a new-found respect for sportspersons.

Usha Play provided a platform to acknowledge sportspersons and a chance to celebrate the success of the movie Mary Kom. It was gateway to a world of sports, other than cricket, where the gorgeous actress felicitated sportspersons from various Usha Initiatives spanning across the fields of Golf, Marathon and Flying Discs.

Usha Chairman Krishna Shriram takes the stage and Plays the Piano

Usha Chairman Krishna Shriram takes the stage and Plays the Piano

The theme of the event ‘Play’ was set even before Priyanka stepped in, with Usha Executive Chairman Mr. Krishna Shriram taking the stage and later playing the Piano immaculately!  The rest of the evening unfolded keeping this tune of Play on a high octave. To put to words the mood of the event in the very words of Mr. Krishna Shriram “We borrow both creativity and energy from sportspersons around us.” He went on to state that as a company Usha supports sports and the idea of ‘Play’ because it is more than just business, as sports connects and inspires.

Priyanka Chopra felicitates various Sporrtsperson

Priyanka Chopra felicitates various Sportspersons

This enthusiasm was shared by Priyanka herself, who once was an avid Frisbee player, as introduced by Mr. Rajesh Tara. The felicitation ceremony began with Priyanka handing the Usha Play Trophy to Amateur Golfer Gauri Monga, followed by Arjuna Awardee Marathon runner Asha Aggarwal.  The Mumbai Frisbee team came next. Both the sportspersons and the team have been part of various Usha Sporting Initiatives.

Priyanka Chopra hailed the power of sports at Usha Play

Priyanka Chopra hailed the power of sports at Usha Play

Speaking on the occasion Priyanka hailed the work done by Indian sportspersons, their inspiration and discipline and the power of sports to transform people, which she recently underwent after her Mary Kom stint. According to her the transformation was not just physical but was also spiritual! She further stated “With the abundance of sporting talent in the country not only girls but all sportspersons need to be supported and encouraged to achieve their best.”

Director Chhaya Shriram handing Priyanka a Habadersery Basket

Director Chhaya Shriram gifts Priyanka a Haberdashery Basket

Later, Director Chhaya Shriram gifted her a wonderful haberdashery basket and an Usha Janome Dream Maker Sewing Machine. Expressing her delight Priyanka said she simply adores both the gifts and her mother would love them too!

Priyanka felicitates various USHA performers

Priyanka felicitates USHA performers

She went on to felicitate three Usha Dealers – Mr. Subhash M. Rathore, Mr. Vimal Jain and Mr. Bharat Dharamshi – for their outstanding performance. And also shared the stage with various TISVA Distributors.

Priyanka Chopra with various TISVA Distributors.

Priyanka Chopra with TISVA Distributors.

To know more visit: www.ushainitiatives.com

Priyanka’s Day Out With USHA

Priyanka Chopra with USHA Director Chayya Shriram

Priyanka Chopra with USHA Director Chhaya Shriram

There is something lacking in the word ‘Marvelous’ to describe Priynaka Chopra, because she is so much more than that. Priyanka recently visited The HAB by USHA at Mumbai and charmed everyone. Beginning with her sewing to punching skills, she added even more charm to the beautiful interiors of The HAB.

Priyanka Chopra on the USHA JANOME Seiwng Machine

Priyanka Chopra on the USHA JANOME Seiwng Machine

A little experienced in sewing she claimed, growing up their first family sewing machine was an Usha one. She also showed off a few punches wearing designer gloves made on Usha Janome Sewing machine. Following which she stitched for herself a hand band with ease on the same machine. Later she was gifted a stitched portrait of herself masterfully crafted on the USHA Janome Memory Craft – a machine as marvelous as Priyanka, which is capable of creating any design the user wishes, against all odds! Walking around The HAB she amused all, with her antics of carrying a Duffle-Bag and trying on a skirt, all of which were crafted at The HAB.

Priyanka Chopra being gifted with with the sewn portrait

Priyanka Chopra being gifted with the sewn portrait

She went on to show us some real punches on an Usha Punching Bag along with Usha Director Chhaya Shriram. Following which she felicitated two Usha Silai School women for their achievements and never-say-die attitude. Speaking on the occasion, she appreciated and applauded the work done by Usha Initiatives through its over 4000 USHA Silai Schools spread across the country that have empowered women in rural areas. Connecting the dots she further added that one of the primary themes of the movie Mary Kom is women empowerment, which Usha has managed to accomplish in real life all across the country. She ended with thanking USHA, saying that without the brand’s contribution the movie Mary Kom wouldn’t have been possible.Priyanka Chopra Felicitates USHA Silai School Women

She was later spotted at the TISVA store – a Designer Lighting Store perched above The HAB. Where among glamorous chandeliers and sleek contemporary lights she lit a traditional Indian Diya accompanied by Mr. Krishna Shriram.

Priyanka Chopra at TISVA

Priyanka Chopra at TISVA

To Know More Visit: www.ushainitiatives.com       For TISVA Visit: www.lifebytisva.com

Mary Come!

1For once a lot more went on behind the scenes of the upcoming movie Mary Kom, than the normal diet of SloMo and CGIs that we have got used to. It is real and it is gritty to begin with, no wonder we all are waiting with abated breath for the movie to release on September 5. Oh Mary Come! Come soon.

For instance Priyanka Chopra underwent two years of training to get in shape as a boxer and the bruises you see on her face are as real as they get. Since, she fought real boxers and not actors or stunt artists. Further when Priyanka visited Manipur to meet the legendary boxer she got a few parenting lessons too! How do you handle two kids and a family in between rigorous training?

Priyanka Chopra, Mary Kom, Sanjay Leela Bhansali & Omung Kumar

Priyanka Chopra, Mary Kom, Sanjay Leela Bhansali & Omung Kumar

A lot of people think that fame approached Mary Kom after she won the Olympic medal, which is not exactly true, because the director of the movie Omung Kumar visited Mary Kom in Imphal at her place before the 2012 Olympic Bronze! Her story was inspiring enough even then to make a movie on, the London Bronze just added a greater sheen to all of it.

2 Mary Kom and PCSpeaking about Priyanka as Mary Kom in the movie she stated that the actor’s body was structured much like of a boxer and that she was the one and only perfect choice. Add to that Priyanka’s vigorous training and whole of Bollywood got talking about the new look even before the first stills of the movie were officially released.

For instance Madhur Bhandarkar, tweeted: “Hard-hitting, passionate poster of Mary Kom! The versatile @priyankachopra in a never-before-seen avatar! Looking forward to this Jalwaa!” And so did her contemporaries from Dia Mirza to Bipasha Basu; this is what Preity Zinta had to say about Priyanka’s looks: “PC loved the new poster of #MaryKom. So proud of you! Hard works always pays. Looking forward to seeing it soon.”

As for the actress herself she admits that this was the hardest role she has ever played.

The director Omung Kumar was looking for a larger-than-life character for his debutant film after working with the colourful Snajay Leela Bhansali in many of the latter’s movie. And in Mary Kom, Omung did not only find a character that surpassed his expectations but to quote his words his “Mother India”

USHAGoing beyond the biopic there are many “Mother India’s’ not the larger than life kind, but poor marginalized women who USHA Initiatives is trying to reach out to through their many Silai Schools. These women too, remember posses a Ziddi Dil with which they struggle everyday to survive. Perhaps somebody will discover their story someday and adapt it not just to entertain us but also to acknowledge them for their struggle against all odds.

But for now we all wait anxiously counting days, minutes and seconds to see all the hard work unfold seamlessly on the Silver screen. Are you with us?

Usha Silai Schools Working with Magnificence

Usha Silai SchoolsWe all gleam with achievement now that Polio has been eradicated – a milestone that we are all proud about. Oblivious in our pride we have somehow forgotten the people who are still afflicted by it. Do you still feel proud?

A lot needs to be done, but Usha Initiatives does feel proud of Ms. Laxmi Maheshwari from Bhuj Gujarat. Though both her legs are polio afflicted and she still lives with her parents confided between four walls, she is no longer dependent on them but instead supports them! Thanks to a simple seven days Sewing Course and an Usha Sewing Machine given free of cost to her as part of the Usha Silai School Programme.

After the training Laxmi, started a Silai School on her own village. Initially, due to her mobility impairments, she found it extremely challenging to mobilize students from the village. The village women and girls were also skeptical about coming to her as they doubted her abilities as a teacher. After much convincing, she acquired 2 students and thus began her Silai School. Her teaching was extremely good and through word of mouth her skills gained great popularity in the village. More students came to enquire about the school and numerous got enrolled. Laxmi has trained about 15 women/ girls and 8 are pursuing their training currently at her School. With time, Laxmi’s confidence grew more enabling her to start a tailoring shop as well. Today, the village women come to her for getting most of their clothes stitched.

Ms. Laxmi Maheshwari from Gujarat Similarly, Purnimasi Devi is a very important person. But you haven’t heard of her. Yes, you have heard of Mary Kom who comes from the same Northeastern state of India, Manipur.  Perhaps if they make a movie about Purnimasi you will pay attention! Go ahead do a Google search. Found her? No. Why should Google pay attention to her, when you being her fellow citizen have neglected her and millions like her?

Let Usha Initiatives introduce Purnimasi Devi to you. She is the icon of a small village  near Imphal. No, she didn’t win any medals for her village, but she changed its socio-economic landscape. Like Mary Kom she comes from a very poor farming community, where her father is a private school teacher – earning a meager income once in a while since the school does not receive regular Govt. grants. Purnimasi’s father has to depend on this irregular incomes to take care of his family.

Purnimasi’s amazing triumph lies is the fact that she helped to draw her family out of this abject deep dark hole of poverty and uncertainty. Today, Purnamasi not only supports her father in the household needs but also bears the educational expenses of her four younger sisters and a brother.  And she does it all through her Usha Silai School. An initiative started by Usha which empowers rural women in the country by teaching them sewing and basic machine repair. Not only does she takes on sewing work but also has 22 students under her.purnismasi copy Ace Boxer Magnificent Mary Kom felicitated five such women from different parts of the country at a Mumbai event held by Usha in association with Viacom. They were all recognized and awarded for their successes against impossible odds. To Read more Click Here: www.ushainitiatives.com

Sound of Silence

No, we are not here to philosophically muse about the Sound of Silence, nor wallow in nostalgia in the namesake Simon and Garfunkel song. But for a start, let the music be our master and draw us in with the lines: “And the vision that was planted in my brain / Still remains / Within the sound of silence.”

Gavin Francis in search of silence

Gavin Francis in search of silence

We are here to contemplate landscapes of silence with doctor, author, traveler Gavin Francis. The Edinburgh born Scotsman who finds the dark streets of his native land a little more quiet than that of India or Bhutan, if not for all our barking street mongrels. Francis spent about six months in India, time he admits not enough not only to see the country but to experience its silence.

He yearns to go over pathless seas like the ancient pilgrims did on leather boats, unsure where the shifting shores lie. To go on roads that are unaware of their beginnings and ends, for they know not the turns a traveler might take. His first foray into the world of silent spaces led him to the Laplands and to the lost islands that float between Scotland and Greenland. Silence called out to him from further North and seduced the doctor into a writer. Thus his first book True North came into being.

The universe conspired next and turned him into a traveler in search of a silence that is born of the land and drop from the sky. He walked under constellations and city lights across hemispheres North and South, searching for places where there are no markers of the passage of time. This pilgrim of silence found his alters in strange lands, each promised a certain degree of silence but never an everlasting one. Till silence whispered again subtly from the frozen South (on a lighter note the religious subtext is not at all intentional and no puns are intended).

Deep South, Antarctica called and Francis rushed into the very abyss of silence, which can only be comprehended, if lived, not read or visited. For Gavin Francis’ experience in Antarctica read the blog-post: A Love Letter to Antarctica. Remote and cold he recounts his experiences with penguins, ice, silence and months of nights, followed by months of daylight – he had finally lost all the markers that denote the passage of time. To watch him recount his experiments with silence watch the video below.

 

We met Gavin Francis at Usha presents Mountains Echoes 2014, the Bhutan Literary Festival. It was exciting and nice to listen to his adventures, almost like an old Victorian travel yarn; but it all sounded so cold. We only wished we had met him earlier, to gift him one of our Electric Kettles, at least he would have got his coffee warm and nice. After all, “How much better is silence; the coffee cup, the table. How much better to sit by myself like the solitary sea-bird that opens its wings on the stake. Let me sit here for ever with bare things, this coffee cup…”  (Virginia Woolf)

USHA ELECTRIC KETTLE 3217 for that Warm Cup

USHA ELECTRIC KETTLE 3217 for that Warm Cup

To Know More Click Here

The Spirit of Coffee

Our story begins in the mountain kingdom of Bhutan where people believe that, their is a Coffee Spirit! An occult being of element and air which can only be appeased by coffee! People take this custom seriously, religiously offering cups of coffee after coffee in various ritualistic forms to this airy being. Such beings that once walked the past, seems to have evolved with time – either just inside our heads or in themselves is debatable!

USHA Coffee Machines, to help you keep the magic alive

USHA Coffee Machines to help you keep the magic alive

Animism has been evolving over time as part of our culture and one cannot throw it away as utter mambo-jumbo because their very roots literally lie in nature itself. Arising from the trees, the elements and the world around us animism has a very conservative aspect to it. The slogan ‘Save the Trees’ could as well be an animist one. It puts forth a love and respect for nature in a ritualistic form rather than a scientific one – the belief that we can save ourselves by saving and appeasing the world around us, sounds like a very 21st century concern, yet it did exist when Shamans spoke to the stars and trees, and the trees spoke back.

LOTR Trees

The Living Trees from LOTR

Deep in our primal selves the sub-conscious still retains and respects the values of animism – the Box Office, talking walking trees from the Lord of the Rings Trilogy are a proof to that. Tolkien once wrote “…The first men to talk of ‘trees and stars’ saw things very differently. To them, the world was alive with mythological beings… To them the whole of creation was ‘myth-woven and elf-patterned’. And mark these words from yet another popular Television series The Game of Thrones “But there are some who still keep to the Old Way, worshiping the faceless gods of the Children of the Forest and the First Men.” The point being that animism has survived in various forms, hiding quietly beneath surfaces in our words and deeds. What is the plural for Magpies? A tidings of Magpies. Another point well made, shall we say?

As part of our culture, animism is so seamlessly and unconsciously weaved into our daily lives that it cannot be ignored, though often and always overlooked. Today’s Magic is tomorrow’s science, similarly yesterday’s superstition is today’s tradition, of which animism has become a part.

To learn more about the Coffee Spirit and other Himalayan animistic beliefs watch the session Wild Spirits: Animism in the Himalayas, where experts Sangay Wangchuk, Kunzang Choden in conversation with Manju Wakhley discuss the value systems, their merits and issues at Usha presents Mountain Echoes 2014