A lot has been written about the brands being featured in the movie Mary Kom through in-film promotion. So what does that say about the movie? The answer being: The brands beginning with USHA had full confidence on the cast, crew, director and foremost on the legendary story of Mary Kom, which no doubt you will agree once you have watched the movie. And with the critics awarding constellations and not just stars to the movie, proves this beyond a shadow of doubt.
Unlike other movies where in-film promotion is jarring, it is never so in Mary Kom. Priyanka Chopra goes about doing her marvelous magical stuff (read acting) without any disconnect, speaking lines that one would naturally do in real life and not in a commercial.
Most likely you never even noticed these in-film promotions before you read a news feature talking about it. The best in-film promotion in all of Hollywood and Bollywood and all others Woods put together probably happens in movie The Transporter, starring Jason Statham driving around in his Audi. It was subtlety at its best. But they did it with just one brand. Here we have 20! And all of it done so very subtlety.
Some of your friends and acquaintances, who are into Brand promotions, might disagree. Well, that’s their job – they are hardwired to notice such things. Never mind them, because that experience would be similar to watching Sholay with a Camera person, which a friend of ours did a few years back. His experience was jarring, not because he found Sholay lacking but because of the constant chatter of his cinematographer friend who kept commenting on the angles taken and how it could have been done better! Forgetting to take into account that Sholay was actually shot on traditional 35 mm film! And was later converted to give it the look of being shot with a 70mm (the reason being 70mm cameras were expensive in those days). During that era Hollywood was using 35mm to shoot documentaries and here was a genius who made a legendary film with the very same camera type!
So our accolades go out to the writers and director who managed to seamlessly integrate 20 leading brands into a span of 3 hours without a hitch!