USHA Big Fat Goan HAT 2015

11049554_10156103683190251_4279534687597190249_nUSHA INTERNATIONAL sponsored ‘USHA Big Fat Goan HAT 2015’

USHA International, sponsored the ‘USHA Big Fat Goan HAT, the first ever Ultimate Frisbee tournament in Goa. Approved by Goa Tourism, it was a three day tournament slated between November 6th -8th 2015. Tournament started with pool games at Manderem Beach on 6th-7th November and finale was played on 8th November at Miramar beach, Goa.

2Usha Big Fat Goan Hat’15 was a 5 on 5 person game that was played in a beach format with two end zones. There were 100 international and national players and about 7 to 8 under-15 kids were competing in the tournament. Being a HAT tournament, players had registered individually and then grouped into teams. The tournament consisted of 24 teams of 4 to 5 players each. All the competing teams first played 7 Round Robins in pool stages. Further, top 4 teams played in the finals for the winner title of Usha Big Fat Goan HAT 2015.

Usha strongly believes in the brand ethos ‘Play’ and thereby supports and promotes a wide array of sports initiatives across the country which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior and ladies), IPL, cricket for deaf and football.

1Ultimate, a global sport recognized with the international Olympic association, blends perfectly with the Usha brand ethos ‘Play’. Usha has been associated with ultimate for more than four years now.

The new age appliances from the company, like Infiniti Cook Halogen Oven, slow juicers, on the go blenders, air coolers with ionizers and many other appliances also represent Usha’s commitment to promote a fun, active and healthy lifestyle.

Timeless Beauty meets Timeless Classics

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Having long crossed her silver, golden and diamond Jubilee, Queen Elizabeth II became the longest-reigning monarch in British history on 9 September 2015. Completing 60 years in 2012, the Queen during her Diamond Jubilee celebration stated “In this special year, as I dedicate myself anew to your service, I hope we will all be reminded of the power of togetherness and the convening strength of family, friendship and good neighbourliness “

Friendships, and social causes meant a lot to the Queen, who served as a driver and a mechanic with the Women’s Auxiliary Service during the Second World War. It is in this same spirit that the queen continues to visit various parts of the world. During one such tour, the Queen found herself at the Usha Sewing Machine factory in Sri Lanka. A moment of pride at Usha where we continue to take inspiration from the encouraging words shared by her. Our paths have often merged in the past and will continue to merge in the future. Standing at the crossroads of history, we take a nostalgic look back between the folds of time.

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(Click on the Infographic above to view bigger image)

USHA Rural Business Division Wins RMAI Flame 2014 – Gold Award

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Usha bagged the Gold award at the RMAI Flame Awards held in the capital at Taj Vivanta on Friday, 20th March 2015. The ‘Rural Marketing Association of India’ hosts the Flame awards to commensurate Companies who have been doing exemplary work in the ‘rural’ geographies in India. Usha won the Gold for “Last mile distribution / channel development initiative of the year” category in this year’s Flame awards. This award is in recognition of the company’s rural marketing initiative to extend their footprint into small towns and villages through “Project Sampark” or the ‘Rural Business Division’ as we know it.

For the successful rollout of this distribution network and extraordinary contribution to the rural marketing industry, Usha also received the “Leadership award” presented to the CEO, Dinesh Chhabra. RMAI had instituted the Flame Leadership Award 2014, this year, to recognize and felicitate eight industry professionals for their extraordinary contribution to the Rural Marketing Industry.

RMAI is a national industry body, and a leading association in India which aims to promote, improve, develop and further the cause of rural marketing in India. Since its inception, RMAI has been helping rural marketers through various initiatives to build better understanding & facilitate the knowledge sharing among various stakeholders. The jury consists of Industry stalwarts in rural marketing such as : Mr. S Sivakumar, CEO ITC Ltd (ABD), Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India, Mr. Harish Bijoor, CEO, Harish Bijoor Consults Inc., Mr. Punit Chadha, GM- Rural Marketing at Maruti Suzuki India Ltd, Mr. Mithileshwar Jha Prof. Marketing at IIM Bangalore, to name a few. With EY being the official tabulators, the jury had to make their decision from among 5 nominations in this category out of which Usha was awarded the highest honor.

Usha Sewing Machines weave magic on Delhi streets

Source: St +art, India

Source: St +art, India

Usha Sewing Machines weave magic on the streets of Delhi with 90 kms of fabric! With the help of a very creative crochet artist from Poland and St+art India, Usha Sewing Machines literally painted the town Red in this inspiring project.

60 people, 3 weeks, 40X20X8 feet installation and around 90 kms of fabric! One of our biggest street art projects, in collaboration with the Delhi Urban ShelterImprovement Board, is now complete! Olek, the world famous crochet installation artist from Poland, covered an entire family night shelter with a beautiful crochet installation.

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Source: Polish Institute New Delhi

Spot this incredible beauty here: Before the Sarai Kale Khan Fly over, on the left side, behind this bus stop, after crossing Bara Pulla.

The mammoth project was supported by  Polish Institute New Delhi , Allkraftz & USHA International for supporting this mammoth project. Other fashion designers associated with it were Tarun Tahiliani and Manish Arora .

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Source: Polish Institute New Delhi

Vlogger Halogen Oven Review

“It’s (Usha Halogen Oven) a very good product I’m satisfied with the overall product… I get a complete solution to cook Low Fat Precision Cooking suited for defrosting and barbecuing and is perfect for cooking all kinds of food.” –  Vidya Lakshmi , Food Vlogger.

About The Vlogger: Vidya Lakshmi from Bangalore, India focuses mainly on Traditional Indian and South Indian cuisine. She also reviews restaurant and products, both in English and in her native Tamil language. You can view her reviews on her YouTube Chhanel Vidyascooking.

Buying Guide to Ceiling Fans

With India being a tropical country, fans are a must have for every home. Fans make you feel comfortable in a room by circulating air. There are a wide variety of fans to choose from, from simple finishes to decorative, four blades to three blades, high air delivery to low noise. Such multiple choices make it difficult to choose the right fan, so let’s makes your choices simpler: Here are a few quick facts that will help you to choose the right fan.

Why ceiling fans are required?

The primary purpose of a ceiling fan is to provide ventilation and improved air circulation to make you feel cooler by virtue of the velocity of air. It is like the comfort of a breeze in an otherwise warm day.

Being a key part of the room decor, ceiling fans can provide a room not only with a comfortable environment but also with appropriate lighting, a decorative touch and enhanced aesthetics appeal.

How fan makes you feel cool?

A ceiling fan cools a room by creating a “wind chill effect”; and not by lowering the room temperature. “Wind chill effect” makes you feel cooler by accelerating the evaporation of perspiration on your skin. It is the feeling you get when you open the window in a moving car.  An air skin velocity of ~1.5 m/sec makes one feel cooler by over 5 0 C.

If you run a ceiling fan in a room whose temperature is 27 degrees, it will create a “wind chill effect” making you feel as if the temperature is 22 degrees. When used in conjunction with an air conditioner, a ceiling fan can lower energy costs, because you can set the thermostat of your air conditioner at a higher temperature.Fans1

How to determine Ceiling Fan Sweep Size?

You should select a fan based on size of the room. Fan sweep size is measured by taking the width straight across from one blade tip to the other blade tip. A fan larger than necessary is fine as long it has space to rotate properly. A fan smaller than needed does not effectively circulate air.

Room Size Fan Sweep
4m* 5m to 4.5m *4.5 m 1400 mm
3.3m*4m to 3.7m *3.7m 1200 mm
2.7m*3.3m to 3m*3m 1050 mm
2.4m *2.7m to 2.4m *2.4 m 900 mm

Important:-To optimize air delivery, your fan should be approximately 3 meters from the ground and 0.3 meters from the roof.

Calculating distance between two fans.

For Larger rooms with more than one fan, the shaft distance between each fan will depend on the sweep of fan.

Sweep of Fan 36″ 42″ 48″ 56″
Centre of difference 1.8 m  2 m 2.5 m 3 m

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 What is a blade pitch in ceiling fan and why is it important?

 Blade pitch is the angle, measured in degrees, between a 180 degree horizontal plane and a ceiling fan’s blade tilt.

PITCH

Why is it important?

 The angle of the blade makes a difference in how much air a fan is able to circulate throughout a room.

This degree of blade pitch will allow your ceiling fan to move the “just right” amount of air – not too much (you don’t need a wind tunnel in your room), nor too little (you do need to feel a nice breeze).

A good way to understand how blade pitch effects air movement is to equate the blades of the fan to the oars of a rowboat. If you have ever tried to row a boat, you know that if you put the oars in the water virtually flat, it takes very little effort to row; but even if you row very fast, the boat moves very slowly. If, on the other hand, you tilt the oars at a steep angle in the water, it becomes very difficult to row the boat, but each stroke makes substantial progress. You will need to be much stronger and in better shape to sustain a higher rate of speed for any period of time in case of the latter.

This principle applies to airflow of ceiling fans as well. Air delivery of a ceiling fan is the result of the aerodynamics of the fan. Its aerodynamic is governed by blade pitch, blade length, and motor characteristics. Hence higher speed /RPM doesn’t necessarily mean higher air delivery. This is a common mistake one does in fan selection by making decisions based on a single parameter like RPM.

That is why leading manufacturer of fans always go through various designing and testing procedure to ensure that blade characteristics and the motor power complement each another.

How important is motor in a ceiling fan?

The motor is the most important component of a ceiling fan. For example, motors with higher power capability can be matched with high pitch aerodynamic blades to deliver high air at lower speed/RPM and hence lower noise. Thus, for a fan to operate efficiently and effectively, the motor’s characteristics must be engineered to match the blades.

Standard ceiling fans have single phase electric motors. These motors are typically of lower efficiency.  With the need to save energy alternate motor technologies are being explored.  The Brushless DC motor is one such technology which is more than twice as efficient.  There are ongoing active developments to make BLDC more cost effective to accelerate its deployment.

Can ceiling fans be used in winter?

It may seem a bit odd to use ceiling fans in winter, but modern age fans are built for year-round use, saving your money on both heating and cooling costs. This can be achieved by changing the direction of the ceiling fan’s rotation (clockwise or anti-clockwise). Depending on the model, the ceiling fan’s direction can be changed through the reverse switch on the fan’s motor or via a remote control.

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Ceiling Fan Direction in Summer: Anti-Clockwise

During summers, run your fan’s blades anti-clockwise to blow air downward and create a cooling breeze so you can set your thermostat at a higher setting and still feel cool while saving money on air conditioning costs.

Ceiling Fan Direction in Winter: Clockwise

During winters, ceiling fans can help heating systems to operate more efficiently. Reverse the direction of the blades and set the fan at a low speed. The fan’s gentle upward draft will force any warm air concentrated near the ceiling to circulate down and around the living space.

The modern age fans are manufactured based on lifestyle needs where in a ceiling fan not only acts as device to make you feel cooler but also adds aesthetic appeal to your room.

The HAB at Kala Ghoda Art Festival

1The HAB organised a bookmark making activity for kids at the Kala Ghoda Art Festival’s book swap event in Mumbai on 8th February, 2014.

X-change it, a popular organization that holds such barter events hosted the book swap event for kids between the age group of 4-12, at the Prince of Wales Museum Grounds. As part of the Kala Ghoda Art Festival,  the event gave kids a chance to exchange their read-old books for unread-old books. The HAB’s workstation next to the book swap stall encouraged children to make their own Bookmarks.  The venue was buzzing with several other activities from quiz workshops to a Zumba classes and storytelling sessions.

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The event scheduled for 11 noon, started on time, with The HAB workstation getting crowded right away!  As children queued to make bookmarks on the Dream Maker 120 Sewing Machine with the help of our resident sewing expert.

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As the day passed by, the number of children who approached The HAB workstation simply kept increasing. A few of them were as young as 4 and 5 years of age, but were so interested in the activity that they wanted to do it all by themselves without help from their parents or our sewing expert.The kids and their parents were all excited about learning to sew.

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Ours was the only workstation which attracted both kids and their parents. With several parents being very keen on making bookmarks. By the time the event ended around 5 pm, we had made 130 bookmarks!

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Kala Ghoda Art Festival Trivia:

  • The Kala Ghoda Arts Festival, now in its 16th year, is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai, The Kala Ghoda Art District.
  • It is open to all, free of charge.
  • It has traditionally offered various programmes in Visual Art, Urban Design & Architecture, Music, Theatre, Dance , Street Acts, Heritage Walks, Literature and Workshops for children as well as adults
  • The Festival has grown exponentially, and is hugely successful, drawing over 150,000 people from all over the city to 350 events over 9 days. Tourists from all over the world plan their trip to Mumbai to witness the Kala Ghoda Arts Festival.
  • Funds raised from the festival go towards the restoration and upkeep of the area. Several heritage buildings and institutions in the area have benefited from this.

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Your Coffee Machine and You!

coffeeLove your cup of Coffee? But plagued with Coffee Machine choices? If you are looking for something efficient and stylish for your home, Usha Coffee Machines are the ones to go with. They are all aesthetically pleasing and efficient Coffee makers , with one of them even featuring a Bamboo finish!

Electric Drip Coffee Maker

  • Also known as the dripolator, this machine houses a reservoir in the base which is called as the hose.
  • Cold water enters the reservoir through a thin metal tube
  • The water moves to the heating chamber when machine is turned ON
  • Water once heated in the heating chamber moves to the sprayer via the rubber hose. This movement through the rubber hose is achieved via the effect of thermally induced pressure and siphoning effect
  • The ground coffee placed on the brew basket is perched below the sprayer head
  • Hot and pressurized water passes through the ground coffee and drips down into the carafe of capacity 10-12 cupscoffee 1

Espresso Coffee Machines

       These machines rose to fame in the 18th century, designed specifically to cater to the bold taste of espresso.

  • These coffee machines can use any kind of ground coffee including both dark and light roasted ones
  • Modern makes of these machines come with a dual spout that allows two different espresso shots simultaneously
  • Adjustable short length provides the desired espresso shot in taste

French Press (No electricity needed)

The French Press was developed in the 1850’s. This is the oldest and the simplest of coffee making mechanism without the use of electricity. It comprises of a tall glass cylinder, a plunger and a filter.

  • The user has to place coarse ground coffee at the bottom of glass cylinder
  • Pour boiling hot water into the glass cavity
  • Stir the entire mixture with a metal spoon and let the brew sit for up to a maximum of eight minutes
  • Press the plunger, slowly letting coffee grounds to seep out of the filtercoffee2

Single Cup Makers

Pre-packaged coffee pods makes single cup. A coffee pod has coffee grounds and a miniature filter in the pack. These makers are easy to clean and maintain and suitable for small households with few coffee lovers. Quick in operation they allow different users to suit their different tastes by using varying coffee flavours in the pods.

  • Hot water is filtered through the coffee pod in the machine slot provided. The action results in a single cup of coffee.1610859_10155017544770251_311638911097950282_n

The Art of Sandwich Making

Usha

There is a big difference between a sandwich that makes you say ‘meh’ and one that leaves you speechless. You’re much too busy devouring it to even think of adjectives to define it. But what’s that defining factor in a drool-worthy sandwich? We’ll fill you in on the secret – it’s all about how it’s made. Truly, it’s an art form, so here’s a quick crash course in the art of sandwich making.

2Rule #1: It’s All About the Bread

Plain old white sandwich bread has its place, but it’s not on a great sandwich. You need a good canvas on which to build your masterpiece. Artisan breads, rustic loafs, something with a little sustenance of its own. Think ciabatta, sourdough or a great multi-grain bread. A great rule of thumb is to only use bread that you would eat on its own. You can always try and toast the bread with a USHA toaster, to add flavour to your bread. Toasters that are equipped with four bread slots, will help you get it done in a jiffy.

Rule #2: The Filling Facts

We all have different tastes, so by all means, use ingredients you love. But might we make a few suggestions for upgrades? If you usually load up your sandwich with sliced deli lunch meat, why not try swapping it out for leftover chicken, steak, or any other meat you’ve cooked? Don’t rule out pork roast or meatloaf either – they can make an excellent sandwich filling! For the usual lettuce, try peppery arugula, watercress, or mixed greens.

Feel free to expand your horizons too. Play with other ingredients. Maybe, avocado to give your sandwich a bit of creaminess, or some sundried tomatoes for a rich flavor. Remember, it’s all about building layers of flavor that work together with each other. Try toasting the bread in a USHA Sandwich maker to add a crisp texture.

1Rule #3: Dress That Sandwich Up!

Mayonnaise is good. Yellow mustard? Fine. But you know what’s even better? Garlic mayo or dijonnaise. Creating a gourmet sauce for your sandwich is as easy as taking the usual suspects and adding a squeeze of lemon juice or a bit of minced garlic, whatever it is you like. The most important thing to remember is not to overdo it. Moderation is the key when it comes to dressing. Too much and you’ll end up with an overpowering, or worse yet, soggy sandwich. In case you like your cheese melted and sticky, use a Sandwich maker – this is specially recommended if you are using cheese slices.

Rule #4: Think of it as Sandwich Architecture

 Sure, anybody could slap some meat and veggies onto a slice of bread, but a little forethought can make all the difference. Just follow these steps of sandwich crafting:

  1. Untitled-1If you’ve purchased unsliced bread, cut your sandwich slices a little thicker than the usual pre-sliced stuff. If you’re using a sub or hoagie roll, be sure not to cut all the way through. Form a sort of cradle to hold your fillings by only cutting 2/3 of the way through the bread and tearing out a bit of the bread inside.
  2. If you’re using a creamy or oily sauce, lay that down next. It’ll form a barrier between the bread and the topping, making it less likely to get soggy.
  3. Cheese is the next step. This will help add some strength to your bread and hold the filling up better.
  4. Next, place the meat and top it off with any of the wet ingredients (i.e. tomatoes, greens, and other vegetables).
  5. Use a sandwich maker to add texture and to keep everything in place.

Voila! You’ve just created the perfect sandwich. Now stop reading and bite into the edible masterpiece!