USHA Big Fat Goan HAT 2015

11049554_10156103683190251_4279534687597190249_nUSHA INTERNATIONAL sponsored ‘USHA Big Fat Goan HAT 2015’

USHA International, sponsored the ‘USHA Big Fat Goan HAT, the first ever Ultimate Frisbee tournament in Goa. Approved by Goa Tourism, it was a three day tournament slated between November 6th -8th 2015. Tournament started with pool games at Manderem Beach on 6th-7th November and finale was played on 8th November at Miramar beach, Goa.

2Usha Big Fat Goan Hat’15 was a 5 on 5 person game that was played in a beach format with two end zones. There were 100 international and national players and about 7 to 8 under-15 kids were competing in the tournament. Being a HAT tournament, players had registered individually and then grouped into teams. The tournament consisted of 24 teams of 4 to 5 players each. All the competing teams first played 7 Round Robins in pool stages. Further, top 4 teams played in the finals for the winner title of Usha Big Fat Goan HAT 2015.

Usha strongly believes in the brand ethos ‘Play’ and thereby supports and promotes a wide array of sports initiatives across the country which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior and ladies), IPL, cricket for deaf and football.

1Ultimate, a global sport recognized with the international Olympic association, blends perfectly with the Usha brand ethos ‘Play’. Usha has been associated with ultimate for more than four years now.

The new age appliances from the company, like Infiniti Cook Halogen Oven, slow juicers, on the go blenders, air coolers with ionizers and many other appliances also represent Usha’s commitment to promote a fun, active and healthy lifestyle.

Usha Sponsors the Bansdroni Nabarun Club Football Tournament

Usha Sponsors the Bansdroni Nabarun Club Football Tournament in Kolkata as an initiative to promote grass-root level talent in the country

DSC_0272Usha has been actively involved in uplifting grass root level talent in India. While, Usha has strategically partnered with the FC Goa team of Indian Super League 2014, the company is also sponsoring local football clubs. On December 13- 2014, the final match of Bansdroni Nabarun Club Football Tournament was played at the Usha’s factory ground in Kolkata. Although it was a DSC_0157grass root level tournament, yet it saw participation of 16 teams from the city and all players were decked up in their respective team jerseys.

There was a lot of zeal and enthusiasm on the ground, packed with audience from different age groups. Every goal would generate high decibel sound and impromptu dance and rolling over ground to display mad happiness. Finally Sardar Para Sanghatan Samity team emerged as winners. Eminent dancer Tanushree Shankar’s group, performed on the occasion as a part of the inaugural ceremony.Mr. John of Winning Team receiving the Highest Goal Scorer Prize from Mr. Rajesh Tara, VP-HR

Mr. Sukumar Samajpati, renowned former footballer handed over the winner’s trophy along with Mr. Rajesh Tara, VP-HR, Usha International and Mr. Sandeep Mehrotra, AVP and Unit Head, Usha Kolkata Factory.  Other eminent personalities namely, Mr. Gopal Roy, Councillor and Mr. Alvito D’Cunha, renowned footballer currently with East Bengal team and former member of Indian team also marked their presence at the prize distribution ceremony.

Usha Eastern India Ladies & Junior Girls Golf Championship

Usha International Ltd. sponsored the Eastern India Ladies and Junior Girls Golf Championship-2014
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Usha has been supporting ladies and amateur Golf for over 25 years now. This year the Usha Eastern India Ladies and Junior Girls Golf Championship has been won by Bengaluru’s Aditi Ashok who is rank no 2 at the Indian Golf Union Circuit. The final day at the TollyGunge Golf Club, saw some nail biting action as Aditi Ashok went neck to neck with Amandeep Drall.

The prizes were given away by veteran Arjuna Awardee Soma Biswas and Mr. Sandeep Mehrotra who is the unit head of Usha Fan Industries.golf 2

Football, the Cricket Way

Football The Cricket WayLet’s admit it, India is a Cricket crazy nation and though as other sports gain in prominence, the country’s first love will always be cricket. Thus not surprisingly Cricket facts, records, numbers and names are at the tip of most tongues.  Yes, the masses may cheer for Boxing, Football and Hockey, but when it comes to trivia Cricket takes the whole 9 yards. So taking this Road Most Taken, let’s explore the world of Football.

Sir Viv Richards (need I mention he is from West Indies), was not only a great Batsman, but also a good Footballer. Being the only Cricketer to have played in both the World Cups, namely Cricket and Football; representing the Antigua Football Team in the 1974 Football World Cup. Similarly the reputed international Empire Steve Bucknor also played the referee in the World Cup qualifier between El Salvador and the Netherlands Antilles in 1988.

This next question goes out to all die-hard Cricket fans who live, sleep and dream Cricket: Who is Sir Bobby Moore? The answer is: He was a County Cricket player for the Essex Youth team. However, not Cricket but Football brought him glory, when England won the 1966 Football World Cup under his Captainship. The funny thing being, that people who saw him play County Cricket still swear that he played better Cricket than Football.

Cricket fans will be forgiven not to know the next player. While, growing up in Australia this player harbored dreams to be a great Cricketer, idolizing the legendary Allan Border.  Border would later claim that the boy would have made a fine Test cricket player, if only his father hadn’t moved to Italy, where the young boy eventually became the lead striker in the Italian national Football Team. Any Guesses, who we are talking about (this one is for the Football fans)? Yes, it’s none other than Christian Vieri – the man who went on to become Italy’s highest ever goal-scorer in the FIFA World Cup.Blog CF

Virat Kohli plays Frisbee at the ‘Usha Play’ Zone

Virat Kohli at the Usha Play zoneUsha International, one of the principle sponsors of FC Goa team, setup a special Usha Play zone during the match between FC Goa and Athletico De Kolkata. This zone was set up to provide football fans a lively and interactive experience on how to play with a Frisbee; a sport Usha has been associated for last three years. FC Goa co-owner, Virat Kohli also visited the Usha Play zone to try his hand with the Frisbee along with enthusiastic FC Goa fans.

Usha is proud to be associated with FC Goa and the state’s rich history of football. The strong team bolstered by marquee player Robert Pires and enthusiastic fans was the main reason why Usha opted to sponsor FC Goa

Saina Nehwal Goes Golfing

2Ms. Saina Nehwal, Brand Ambassador of Usha International tried her hands on golf at the 5th Usha DGC Ladies Open Amateur Championship. She later said, that it was fun playing the game but it’s a difficult sport.1

Thereafter, Ms. Saina Nehwal along with Ms. Chhaya Shriram, Director Usha International Ltd., felicitated winners of the tournament. 17 year old, Ms. Tvesa Malik grabbed the Usha fifth Delhi Golf Club Ladies Open Amateur title. This championship is one of the leading ladies golf tournaments on the Indian Golf Union Circuit. 1aSaina Nehwal also spoke on her association with Usha and how the company has been consistently promoting sports across all levels. She said that it was great to see many young girls taking to golf and emphasized on the fact that more and more girls should be participating in sports. At the end, Saina Nehwal was presented with a memento by Krishna Shriram, Chairman Usha International Ltd. 1b

Indian Football Matters

football_soccer_pictureAny discussion on Indian Football is bound have a reference of or two about Mohun Bagan and will sooner or later rake up the issue of the Indian Football Team’s bare-feet adventure and misadventure during the two Olympics. And from there it is all the “Good Old Golden Days of Football,” often forgetting to acknowledge the great moments of contemporary Indian Football. Yes, there are a few great moments, not many but nevertheless a few we as Indians should be proud of. Here are a few you should know:

Though India has never played a World Cup Final, an Indian did! Meet Vikash Dhorasoo, an Indian origin French citizen, who played for France against Italy in the 2006 World Cup Finals.  Similarly footballer Majid Baskar played for Iran in the 1978 World Cup. Back home he represented the East Bengal team between 1980 and 1981. Then there is Emeka Ezueugo who made it to the Nigerian 1994 World Cup Team, after honing his skills in domestic matches representing East Bengal and Mohammedan Sporting.fb 1

The Indian Team has been missing from the World Cup since long, but not all things Indian. The country known for his enterprising capabilities was omnipresent at the 2010 South African World Cup through the Football Ball itself. All the inner rubber bladders of the official FIFA Balls were made in India by a Delhi based company for that particular World Cup. If Manufacturing was there, can technology be far behind? Mahindra Satyam was the official IT service provider for the FIFA 2010 World Cup.soccer-ball-2

And let’s not forget contemporary legend Baichung Bhutia who became the second Indian player after Mohammed Salim (from the good old golden days) to play abroad as he was signed by English third division outfit Bury FC. Back home, under his captaincy, India won the LG Cup in Vietnam in 2002, South Asian Football Federation (SAFF) Championships thrice, two Nehru Cup titles (in 2007 and 2009) and the 2008 AFC Challenge Cup which assured them a place in the 2011 Asian Cup in Qatar.Baichung Bhutia Football Star

5 Football Facts Every Indian Should Know

1Football actually originated in China, though the game’s present form took shape in Great Britain. 80% of all Footballs are manufactured in Pakistan. But none of that matters for the next two months because ISL is taking place here in India! So this goes out to all the die-hard Indian Football fans: 5 interesting football facts from our beloved home grounds that you thought you knew.

  1. The oldest existing Football Competition outside Britain takes place in India! Yes, you heard that one right. It’s the Durand Cup, inaugurated in 1888 it remains the fourth-oldest existing football event across the globe, behind the English FA Cup, the Scottish Cup and the Welsh Cup. The Tournament is named after its founder, Sir Mortimer Durand, Foreign Secretary in charge of India from 1884 to 1894.
  2. The Indian Football team’s bare feet bravery at the 1948 Olympics earned them a royal fan in Princess Margaret, the younger sister of Queen Elizabeth II

    Indian Football Team 1948 Olympics. Look no Shoes!

    Indian Football Team 1948 Olympics. Look, no Shoes!

  3. During the 1950’s Indian Football reigned Asia. India, with players like P.K Banjeree and Neville D’Souza, established themselves as the best team in Asia for 15 years beginning from the first Asian Games in 1951
  4. Regarded as one of India’s finest defenders and Captain, Salien Nath Manna was the only Asian to ever make it to the list of the world’s ten best captains in the English FA’s celebrated football yearbook
  5. Mahatma Gandhi used football to help break racial barriers in South Africa

    Mahatma Gandhi (6th from left back row) with a South African Football Team

    Mahatma Gandhi (6th from left back row) with a Football Team in South Africa

USHA is proud to be associated with FC Goa

USHA is proud to be associated with FC Goa as an official sponsor in the
HERO Indian Super League
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Catch the action starting 12th October, 2014 on eight channels of Star Network
Star Sports (English and Hindi), Star Sports HD, Star Gold, Star Utsav, Asianet Movies (Malyalam),  Jasha Movies (Bengali) and Suvarna Plus (Kannada) and starsports.com

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USHA, the proud sponsor of the FC GOA team will be seen on the back of the jerseys and training kits of all players of the Football Club Goa Team. Usha will also be a part of all branding, marketing, on-ground and promotional activities planned for the team during the tournament. Legendary Brazilian Player Zico is the manager of the team and arsenal legend Robert Pires is their marquee player.

FC Goa is also the first Indian sports club to launch a satellite TV Channel – FC Goa TV on Videocon D2H.

The Hero Indian Super league is the first professional football league in India and will be played between eight teams. The Indian Super League kicks off on October 12th and will go on till 20th December. Click Here For Match Schedule: Match Schedule