Usha Eastern India Ladies & Junior Girls Golf Championship

Usha International Ltd. sponsored the Eastern India Ladies and Junior Girls Golf Championship-2014
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Usha has been supporting ladies and amateur Golf for over 25 years now. This year the Usha Eastern India Ladies and Junior Girls Golf Championship has been won by Bengaluru’s Aditi Ashok who is rank no 2 at the Indian Golf Union Circuit. The final day at the TollyGunge Golf Club, saw some nail biting action as Aditi Ashok went neck to neck with Amandeep Drall.

The prizes were given away by veteran Arjuna Awardee Soma Biswas and Mr. Sandeep Mehrotra who is the unit head of Usha Fan Industries.golf 2

Football, the Cricket Way

Football The Cricket WayLet’s admit it, India is a Cricket crazy nation and though as other sports gain in prominence, the country’s first love will always be cricket. Thus not surprisingly Cricket facts, records, numbers and names are at the tip of most tongues.  Yes, the masses may cheer for Boxing, Football and Hockey, but when it comes to trivia Cricket takes the whole 9 yards. So taking this Road Most Taken, let’s explore the world of Football.

Sir Viv Richards (need I mention he is from West Indies), was not only a great Batsman, but also a good Footballer. Being the only Cricketer to have played in both the World Cups, namely Cricket and Football; representing the Antigua Football Team in the 1974 Football World Cup. Similarly the reputed international Empire Steve Bucknor also played the referee in the World Cup qualifier between El Salvador and the Netherlands Antilles in 1988.

This next question goes out to all die-hard Cricket fans who live, sleep and dream Cricket: Who is Sir Bobby Moore? The answer is: He was a County Cricket player for the Essex Youth team. However, not Cricket but Football brought him glory, when England won the 1966 Football World Cup under his Captainship. The funny thing being, that people who saw him play County Cricket still swear that he played better Cricket than Football.

Cricket fans will be forgiven not to know the next player. While, growing up in Australia this player harbored dreams to be a great Cricketer, idolizing the legendary Allan Border.  Border would later claim that the boy would have made a fine Test cricket player, if only his father hadn’t moved to Italy, where the young boy eventually became the lead striker in the Italian national Football Team. Any Guesses, who we are talking about (this one is for the Football fans)? Yes, it’s none other than Christian Vieri – the man who went on to become Italy’s highest ever goal-scorer in the FIFA World Cup.Blog CF

Virat Kohli plays Frisbee at the ‘Usha Play’ Zone

Virat Kohli at the Usha Play zoneUsha International, one of the principle sponsors of FC Goa team, setup a special Usha Play zone during the match between FC Goa and Athletico De Kolkata. This zone was set up to provide football fans a lively and interactive experience on how to play with a Frisbee; a sport Usha has been associated for last three years. FC Goa co-owner, Virat Kohli also visited the Usha Play zone to try his hand with the Frisbee along with enthusiastic FC Goa fans.

Usha is proud to be associated with FC Goa and the state’s rich history of football. The strong team bolstered by marquee player Robert Pires and enthusiastic fans was the main reason why Usha opted to sponsor FC Goa

Saina Nehwal Goes Golfing

2Ms. Saina Nehwal, Brand Ambassador of Usha International tried her hands on golf at the 5th Usha DGC Ladies Open Amateur Championship. She later said, that it was fun playing the game but it’s a difficult sport.1

Thereafter, Ms. Saina Nehwal along with Ms. Chhaya Shriram, Director Usha International Ltd., felicitated winners of the tournament. 17 year old, Ms. Tvesa Malik grabbed the Usha fifth Delhi Golf Club Ladies Open Amateur title. This championship is one of the leading ladies golf tournaments on the Indian Golf Union Circuit. 1aSaina Nehwal also spoke on her association with Usha and how the company has been consistently promoting sports across all levels. She said that it was great to see many young girls taking to golf and emphasized on the fact that more and more girls should be participating in sports. At the end, Saina Nehwal was presented with a memento by Krishna Shriram, Chairman Usha International Ltd. 1b

Indian Football Matters

football_soccer_pictureAny discussion on Indian Football is bound have a reference of or two about Mohun Bagan and will sooner or later rake up the issue of the Indian Football Team’s bare-feet adventure and misadventure during the two Olympics. And from there it is all the “Good Old Golden Days of Football,” often forgetting to acknowledge the great moments of contemporary Indian Football. Yes, there are a few great moments, not many but nevertheless a few we as Indians should be proud of. Here are a few you should know:

Though India has never played a World Cup Final, an Indian did! Meet Vikash Dhorasoo, an Indian origin French citizen, who played for France against Italy in the 2006 World Cup Finals.  Similarly footballer Majid Baskar played for Iran in the 1978 World Cup. Back home he represented the East Bengal team between 1980 and 1981. Then there is Emeka Ezueugo who made it to the Nigerian 1994 World Cup Team, after honing his skills in domestic matches representing East Bengal and Mohammedan Sporting.fb 1

The Indian Team has been missing from the World Cup since long, but not all things Indian. The country known for his enterprising capabilities was omnipresent at the 2010 South African World Cup through the Football Ball itself. All the inner rubber bladders of the official FIFA Balls were made in India by a Delhi based company for that particular World Cup. If Manufacturing was there, can technology be far behind? Mahindra Satyam was the official IT service provider for the FIFA 2010 World Cup.soccer-ball-2

And let’s not forget contemporary legend Baichung Bhutia who became the second Indian player after Mohammed Salim (from the good old golden days) to play abroad as he was signed by English third division outfit Bury FC. Back home, under his captaincy, India won the LG Cup in Vietnam in 2002, South Asian Football Federation (SAFF) Championships thrice, two Nehru Cup titles (in 2007 and 2009) and the 2008 AFC Challenge Cup which assured them a place in the 2011 Asian Cup in Qatar.Baichung Bhutia Football Star

5 Football Facts Every Indian Should Know

1Football actually originated in China, though the game’s present form took shape in Great Britain. 80% of all Footballs are manufactured in Pakistan. But none of that matters for the next two months because ISL is taking place here in India! So this goes out to all the die-hard Indian Football fans: 5 interesting football facts from our beloved home grounds that you thought you knew.

  1. The oldest existing Football Competition outside Britain takes place in India! Yes, you heard that one right. It’s the Durand Cup, inaugurated in 1888 it remains the fourth-oldest existing football event across the globe, behind the English FA Cup, the Scottish Cup and the Welsh Cup. The Tournament is named after its founder, Sir Mortimer Durand, Foreign Secretary in charge of India from 1884 to 1894.
  2. The Indian Football team’s bare feet bravery at the 1948 Olympics earned them a royal fan in Princess Margaret, the younger sister of Queen Elizabeth II

    Indian Football Team 1948 Olympics. Look no Shoes!

    Indian Football Team 1948 Olympics. Look, no Shoes!

  3. During the 1950’s Indian Football reigned Asia. India, with players like P.K Banjeree and Neville D’Souza, established themselves as the best team in Asia for 15 years beginning from the first Asian Games in 1951
  4. Regarded as one of India’s finest defenders and Captain, Salien Nath Manna was the only Asian to ever make it to the list of the world’s ten best captains in the English FA’s celebrated football yearbook
  5. Mahatma Gandhi used football to help break racial barriers in South Africa

    Mahatma Gandhi (6th from left back row) with a South African Football Team

    Mahatma Gandhi (6th from left back row) with a Football Team in South Africa

USHA is proud to be associated with FC Goa

USHA is proud to be associated with FC Goa as an official sponsor in the
HERO Indian Super League
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Catch the action starting 12th October, 2014 on eight channels of Star Network
Star Sports (English and Hindi), Star Sports HD, Star Gold, Star Utsav, Asianet Movies (Malyalam),  Jasha Movies (Bengali) and Suvarna Plus (Kannada) and starsports.com

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USHA, the proud sponsor of the FC GOA team will be seen on the back of the jerseys and training kits of all players of the Football Club Goa Team. Usha will also be a part of all branding, marketing, on-ground and promotional activities planned for the team during the tournament. Legendary Brazilian Player Zico is the manager of the team and arsenal legend Robert Pires is their marquee player.

FC Goa is also the first Indian sports club to launch a satellite TV Channel – FC Goa TV on Videocon D2H.

The Hero Indian Super league is the first professional football league in India and will be played between eight teams. The Indian Super League kicks off on October 12th and will go on till 20th December. Click Here For Match Schedule: Match Schedule

Priyanka Chopra at USHA Play

Priyanka Chopra at USHA Play

Priyanka Chopra at USHA Play

If one were to ask what is common between Priyanka Chopra, Mary Kom and Usha, it would be Sports: The spirit that connects people and inspires them to achieve higher things. No wonder while speaking at the recent Usha Play event she stated that after Mary Kom she has developed a new-found respect for sportspersons.

Usha Play provided a platform to acknowledge sportspersons and a chance to celebrate the success of the movie Mary Kom. It was gateway to a world of sports, other than cricket, where the gorgeous actress felicitated sportspersons from various Usha Initiatives spanning across the fields of Golf, Marathon and Flying Discs.

Usha Chairman Krishna Shriram takes the stage and Plays the Piano

Usha Chairman Krishna Shriram takes the stage and Plays the Piano

The theme of the event ‘Play’ was set even before Priyanka stepped in, with Usha Executive Chairman Mr. Krishna Shriram taking the stage and later playing the Piano immaculately!  The rest of the evening unfolded keeping this tune of Play on a high octave. To put to words the mood of the event in the very words of Mr. Krishna Shriram “We borrow both creativity and energy from sportspersons around us.” He went on to state that as a company Usha supports sports and the idea of ‘Play’ because it is more than just business, as sports connects and inspires.

Priyanka Chopra felicitates various Sporrtsperson

Priyanka Chopra felicitates various Sportspersons

This enthusiasm was shared by Priyanka herself, who once was an avid Frisbee player, as introduced by Mr. Rajesh Tara. The felicitation ceremony began with Priyanka handing the Usha Play Trophy to Amateur Golfer Gauri Monga, followed by Arjuna Awardee Marathon runner Asha Aggarwal.  The Mumbai Frisbee team came next. Both the sportspersons and the team have been part of various Usha Sporting Initiatives.

Priyanka Chopra hailed the power of sports at Usha Play

Priyanka Chopra hailed the power of sports at Usha Play

Speaking on the occasion Priyanka hailed the work done by Indian sportspersons, their inspiration and discipline and the power of sports to transform people, which she recently underwent after her Mary Kom stint. According to her the transformation was not just physical but was also spiritual! She further stated “With the abundance of sporting talent in the country not only girls but all sportspersons need to be supported and encouraged to achieve their best.”

Director Chhaya Shriram handing Priyanka a Habadersery Basket

Director Chhaya Shriram gifts Priyanka a Haberdashery Basket

Later, Director Chhaya Shriram gifted her a wonderful haberdashery basket and an Usha Janome Dream Maker Sewing Machine. Expressing her delight Priyanka said she simply adores both the gifts and her mother would love them too!

Priyanka felicitates various USHA performers

Priyanka felicitates USHA performers

She went on to felicitate three Usha Dealers – Mr. Subhash M. Rathore, Mr. Vimal Jain and Mr. Bharat Dharamshi – for their outstanding performance. And also shared the stage with various TISVA Distributors.

Priyanka Chopra with various TISVA Distributors.

Priyanka Chopra with TISVA Distributors.

To know more visit: www.ushainitiatives.com

Whom did Priyanka Felicitate?

Priyanka Chopra Felicitates USHA Silai School WomenRecently the gorgeous Priyanka Chopra felicitated two USHA Silia School Women at The HAB by Usha, under the Usha Initiatives programme. We all do know who Priyanka is, but what about the two women – Kamar Shaheen and Ms Shivnanada Nagnathrao Kothurwad – she acknowledged for their will towards self-independence? This is their story…

Ms Shivnanada Nagnathrao Kothurwad story could be termed as ‘noir’ if this was fiction, but since truth is stranger than fiction ‘tragic’ is the appropriate word. But the real message of the story is about ‘one’s will to rise above the dire circumstances that fate hands out to us.’ Like a twisted fairy tale it begins with a wedding: She believed that her marriage arranged by her parents would pave the way for her happiness and prosperity in future. But little did Shivnananda or her parents know that she was marrying a person who though professionally a local school teacher, also had a criminal record under section 306 of the Indian Penal Code.

Ms Shivnanada Nagnathrao Kothurwad

Ms Shivnanada Nagnathrao Kothurwad

Thus all hell broke loose in the life of Shivnanda after the marriage. The criminal in the husband began to show his real face with time. Incidences of domestic violence started increasing as time passed with the husband subjecting her to assault and battery for small reasons. There were even three attempts when her husband tried to murder her! Shivnanda had no choice but to run away from the criminal of a husband. She moved to her parents’ home (only as a paying guest) with her 2 young children to Sultanpur village in Nanded district of Maharashtra.

She resolved not to give up and wanted to be economically independent for her children and herself. Her husband had refused any financial support to the children or her. The USHA Silai School initiative came at the most appropriate opportunity for her. She started informing the community about the Silai Schools and gradually due to her expertise she gained popularity through word of mouth and over a period of 1 year she has taught more than 20 learners charging a minimum of Rs 150/- per month. Moreover her job work in the Silai Schools helps her to earn an approximate of Rs 100-150/- per day. Today her income has increased to Rs 6000-7000/- a month. In her own words, Shivnananda puts in, “the income from the Silai School has helped me to send my children to schools and I would like to thank Usha for giving me this opportunity”

The Silai School at Sultanpur village has helped an enterprising woman like Shivnanda come out of the clutches of poverty.  By refusing to go back to her criminal husband she has protected her own life and USHA Silai School has helped her sustain an independent and honorable life.

Creations by Shivnanada

Creations by Shivnanada

Unlike Shivnanada, Kamar Shaheen’s story lacks the darker shades of human nature, however it is one again of abject poverty and the will to rise above it. She is from an interior village called Bilora in Amravati district of Maharashtra. Daughter of a fruit seller and housewife, Shaheen and her family spent her childhood in acute poverty. However, her parents ensured that Shaheen attended the local village school to complete her Class XIIth.

Untitled-1 copyDuring her schooldays, she developed a penchant for sewing and stitching from her mother. This preliminary skill learnt from her mother and her determination to come out of economic hardships made her one of the best potential candidates for starting the Usha Silai School in her village. When the Usha’s local NGO partner contacted her, she was enthusiastic about the programme. With a resolve to succeed in this endeavor, Shaheen started her own Usha Silai School in Feb 2012 after being trained.

Gradually, the Silai School gained momentum and girls from near and far started attending her Silai School. Today, there are about 20 learners enrolled in her Silai School. Her income now is approximately Rs 5000/- per month. During festive seasons of Ramzan and marriage seasons her earnings go up to a minimum Rs 250 to 300/- per day from the job work she gets. Usha Silai Schools have helped her achieve her dream of economic independence.

To Know More Visit: www.ushainitiatives.com

Priyanka’s Day Out With USHA

Priyanka Chopra with USHA Director Chayya Shriram

Priyanka Chopra with USHA Director Chhaya Shriram

There is something lacking in the word ‘Marvelous’ to describe Priynaka Chopra, because she is so much more than that. Priyanka recently visited The HAB by USHA at Mumbai and charmed everyone. Beginning with her sewing to punching skills, she added even more charm to the beautiful interiors of The HAB.

Priyanka Chopra on the USHA JANOME Seiwng Machine

Priyanka Chopra on the USHA JANOME Seiwng Machine

A little experienced in sewing she claimed, growing up their first family sewing machine was an Usha one. She also showed off a few punches wearing designer gloves made on Usha Janome Sewing machine. Following which she stitched for herself a hand band with ease on the same machine. Later she was gifted a stitched portrait of herself masterfully crafted on the USHA Janome Memory Craft – a machine as marvelous as Priyanka, which is capable of creating any design the user wishes, against all odds! Walking around The HAB she amused all, with her antics of carrying a Duffle-Bag and trying on a skirt, all of which were crafted at The HAB.

Priyanka Chopra being gifted with with the sewn portrait

Priyanka Chopra being gifted with the sewn portrait

She went on to show us some real punches on an Usha Punching Bag along with Usha Director Chhaya Shriram. Following which she felicitated two Usha Silai School women for their achievements and never-say-die attitude. Speaking on the occasion, she appreciated and applauded the work done by Usha Initiatives through its over 4000 USHA Silai Schools spread across the country that have empowered women in rural areas. Connecting the dots she further added that one of the primary themes of the movie Mary Kom is women empowerment, which Usha has managed to accomplish in real life all across the country. She ended with thanking USHA, saying that without the brand’s contribution the movie Mary Kom wouldn’t have been possible.Priyanka Chopra Felicitates USHA Silai School Women

She was later spotted at the TISVA store – a Designer Lighting Store perched above The HAB. Where among glamorous chandeliers and sleek contemporary lights she lit a traditional Indian Diya accompanied by Mr. Krishna Shriram.

Priyanka Chopra at TISVA

Priyanka Chopra at TISVA

To Know More Visit: www.ushainitiatives.com       For TISVA Visit: www.lifebytisva.com