USHA International bags National Energy Conservation Award 2015

Usha1Government confers USHA with first prize for manufacturing energy efficient ceiling fans for the second year

USHA International, once again bagged the first prize for its energy efficient fan range at the National Energy Conservation Awards 2015 held in New Delhi on December 14, 2015. With its range of 5 star labeled energy efficient fans, the company was conferred with this prestigious award for its maximum contribution in BEE Star labelled fan category. Mr. Rohit Mathur, President- Fans, USHA International, received the award on behalf of USHA from the Honourable Minister of State (I/C) for Power, Coal and New & Renewable Energy, Shri Piyush Goyal at an award event held at Vigyan Bhawan. The National Energy Conservation Award is an annual award ceremony organized to celebrate National Energy Conservation Day and recognize the contribution of companies from various industries towards energy saving.
It is a moment of pride as our contribution towards National energy saving mission is once again recognized by the Government of India. USHA Fans contribution towards energy saving over the past two years is calculated to be 21.5 million KWH units. The contribution is calculated by the standard formula introduced by Bureau of Energy Efficiency (BEE), statutory body under the Ministry of Power.

USHA energy efficient fans perform best with low energy input. This range of energy saving ceiling fan was introduced seven (7) years back. USHA fans, like Technix which is one of the lowest power consumption model with 43 watts in the industry, comes with 5 Star BEE rating. Others with 5 Star BEE rating include Vetra Plus, Exxo, Ergo to name a few. USHA fans are tested for air delivery, input power, service value, safety and mechanical strength and other performance metrics.

The National Energy Conservation Awards are instituted by the Government of India, Ministry of Power. The awards recognize innovations and achievements for efficient utilization and conservation of energy in various sectors including industries, buildings, aviation, and municipalities amongst others.

USHA was also identified among the top 100 Most Trusted brands in India in a recent survey conducted by AC Nielsen. The survey highlighted USHA among the top four (4) most trusted consumer durables brands in the country.

Timeless Beauty meets Timeless Classics

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Having long crossed her silver, golden and diamond Jubilee, Queen Elizabeth II became the longest-reigning monarch in British history on 9 September 2015. Completing 60 years in 2012, the Queen during her Diamond Jubilee celebration stated “In this special year, as I dedicate myself anew to your service, I hope we will all be reminded of the power of togetherness and the convening strength of family, friendship and good neighbourliness “

Friendships, and social causes meant a lot to the Queen, who served as a driver and a mechanic with the Women’s Auxiliary Service during the Second World War. It is in this same spirit that the queen continues to visit various parts of the world. During one such tour, the Queen found herself at the Usha Sewing Machine factory in Sri Lanka. A moment of pride at Usha where we continue to take inspiration from the encouraging words shared by her. Our paths have often merged in the past and will continue to merge in the future. Standing at the crossroads of history, we take a nostalgic look back between the folds of time.

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(Click on the Infographic above to view bigger image)

Usha Sewing Machines weave magic on Delhi streets

Source: St +art, India

Source: St +art, India

Usha Sewing Machines weave magic on the streets of Delhi with 90 kms of fabric! With the help of a very creative crochet artist from Poland and St+art India, Usha Sewing Machines literally painted the town Red in this inspiring project.

60 people, 3 weeks, 40X20X8 feet installation and around 90 kms of fabric! One of our biggest street art projects, in collaboration with the Delhi Urban ShelterImprovement Board, is now complete! Olek, the world famous crochet installation artist from Poland, covered an entire family night shelter with a beautiful crochet installation.

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Source: Polish Institute New Delhi

Spot this incredible beauty here: Before the Sarai Kale Khan Fly over, on the left side, behind this bus stop, after crossing Bara Pulla.

The mammoth project was supported by  Polish Institute New Delhi , Allkraftz & USHA International for supporting this mammoth project. Other fashion designers associated with it were Tarun Tahiliani and Manish Arora .

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Source: Polish Institute New Delhi

The HAB at Kala Ghoda Art Festival

1The HAB organised a bookmark making activity for kids at the Kala Ghoda Art Festival’s book swap event in Mumbai on 8th February, 2014.

X-change it, a popular organization that holds such barter events hosted the book swap event for kids between the age group of 4-12, at the Prince of Wales Museum Grounds. As part of the Kala Ghoda Art Festival,  the event gave kids a chance to exchange their read-old books for unread-old books. The HAB’s workstation next to the book swap stall encouraged children to make their own Bookmarks.  The venue was buzzing with several other activities from quiz workshops to a Zumba classes and storytelling sessions.

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The event scheduled for 11 noon, started on time, with The HAB workstation getting crowded right away!  As children queued to make bookmarks on the Dream Maker 120 Sewing Machine with the help of our resident sewing expert.

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As the day passed by, the number of children who approached The HAB workstation simply kept increasing. A few of them were as young as 4 and 5 years of age, but were so interested in the activity that they wanted to do it all by themselves without help from their parents or our sewing expert.The kids and their parents were all excited about learning to sew.

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Ours was the only workstation which attracted both kids and their parents. With several parents being very keen on making bookmarks. By the time the event ended around 5 pm, we had made 130 bookmarks!

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Kala Ghoda Art Festival Trivia:

  • The Kala Ghoda Arts Festival, now in its 16th year, is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai, The Kala Ghoda Art District.
  • It is open to all, free of charge.
  • It has traditionally offered various programmes in Visual Art, Urban Design & Architecture, Music, Theatre, Dance , Street Acts, Heritage Walks, Literature and Workshops for children as well as adults
  • The Festival has grown exponentially, and is hugely successful, drawing over 150,000 people from all over the city to 350 events over 9 days. Tourists from all over the world plan their trip to Mumbai to witness the Kala Ghoda Arts Festival.
  • Funds raised from the festival go towards the restoration and upkeep of the area. Several heritage buildings and institutions in the area have benefited from this.

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Diet Hard Or Gone in 8 Minutes

Mary Kom at The HAB by USHA

Mary Kom at The HAB by USHA

Years and months of training are all put to test in just 8 minutes inside the boxing ring. The result of all your disciplined routines of exercises, practice bouts and diet plans either will see you through or rest you in peace with the knockout that you never see coming.

When it comes to Mary Kom, though she follows a regular and a much MC BWdisciplined diet and training routine, it was not so during her initial years. As a struggling boxer she was “fighting five years without any good diet. No supplement, no eggs. No breakfast. Just lunch and dinner, vegetable only and rice. Sometimes when the relative I am staying with in Imphal, when he gets salary, then we get meat. Once a month.”

mary_kom copyHowever as the medals kept coming things got better, both her diet plans and training regime improved. Gone were the days of protein-less life. Today, she survives on light snacks before her training, followed by a healthy breakfast. Lunch around 2 and Dinner before 9 pm. And in between, she drinks a lot of juices, ending her day with a glass of milk. Morning follows with a similar diet routine coupled with her training schedule, which consists of early morning runs, followed by punching and kicking the Punching bag for an hour. And o’ course bouts of practice fighting, follow.

While at The HAB by Usha Mary Kom claimed that this routine helped her to lose 2 kgs a day, after her pregnancy! Impossible though that may seem to us, we all can try and live healthy lives, even with our offices, meetings and daily chores. No, you won’t lose 2 kgs a day but healthy you will stay. The secret dietary plan that normal boxers follow, which you could too in order to stay in shape goes something like this: To begin with skip from 3 heavy meals a day to 6 small meals a day – smaller meals keep you energized and keep your metabolism high.

From: Expert Boxing

From: Expert Boxing

Workout on the above graph would translate into your daily official chores in place of rigorously punching bags or co-workers around the office! We highly recommend you refrain from the punching part.

If you do have a craving for fried food, which is natural – cook them using devices that use minimum amount of oil like the USHA Halogen Oven (click for recipes). For snacks sandwiches work best and USHA has some of the best Sandwich Toasters around, pick one up for your light in-between meals – they are pretty portable too.

Usha Halogen Oven and Sandwich Toaster

Usha Halogen Oven and Sandwich Toaster

And no diet as stated by Mary Kom, Dietitians and a zillion boxers is complete without fresh juices. The USHA Juicer Mixer Grinder can be your best friend here. And if you are looking for what juices to drink, we have a complete Juice Therapy course for you. Click Here.

Usha Juicer Mixer Grinder

Usha Juicer Mixer Grinder

For more USHA Kitchen Appliances Click Here

Ziddi Dill: Indian Women at the 2012 Olympics

Indian Women 2012 OlympicsLondon Olympics 2012 was many things, it saw great wins and losses, cheer and fun, enthusiasm, energy and pride. Things that the ancient Greek traditional games always brought out in people – the games were and are almost a Catharsis of Sophocles-ian dimensions, one could muse. But what stood out in 2012 were the women participants, not just from the Indian delegation but from the world over.  For the first time since the Ancient or the revived Modern Olympics, for once all nations included women in their contingent. This very spirit of recognizing and celebrating woman began during the opening ceremony itself, as two sportswomen dressed in veils walked under the Saudi Flag.

The Indian contingent of 83 included 23 women of whom two would make us proud. The rest, people generally say ‘is history.’ History it is, but not just of medals won, but the struggle that went behind these achievements – a history that generally goes undocumented in our country. Both these women Saina Nehwal for Badminton and Mary Kom for Boxing won Bronze Medals, history will state in facts and statistics – that it shall in Libraries and Congress (not to be confused with the Indian National Party but is in reference to its original meaning as delegations of a nation or nations.)

Saina NewalHistory will not tell you how Saina Nehwal’s parents borrowed money to keep her training going. It will not tell you that many coaches wrote her off as mediocre and refused to train her. That she had to maintain a grueling exercise routine and give up on chocolates, a self-confessed Sweet tooth – it must have been devastating for a 13 year old girl! Her climb from an early age was steady with wins and close misses. But at the end perseverance paid off. We at USHA, are proud to have her as our Brand Ambassador.

Mary Kom Then there is Magnificent Mary from Manipur (Northeast India) where even living is a struggle given the region’s underdevelopment and unrest. Good training facilities are a distant dream. And let’s admit it for once racism exists and adds further hurdles to a sportsperson’s struggle: There were times when organizers doubted Mary Kom to be a foreign participant (Chinese or even Burmese), almost refusing her into the games and this happened at Indian tournaments!

imagesAdd to this the struggle of being a mother of two and you have impossibility staring at you, right between your eyes. But she did it. How? You question. Well, not to give away any spoilers watch the upcoming movie Mary Kom. It’s a movie without any fabrications, one that made the legendary Boxer for once break down and cry, as she watched her struggles and wins pass by on the silver screen.

USHA MARY KOM

Priyanka’s Kommitment

Waheeda Rehman recently voiced at Usha presents Mountain Echoes, that ” The role of women is changing in Hindi cinema, but we need more graceful, stronger characters.” Well, the aging Star got her wish in Priyanka’s portrayal of the World Boxing Champion Magnificent Mary, in the upcoming movie Mary Kom! If wishes were horses, we believe they would soon be running up the list of best performances (Fingers Crossed).

Priyanka Chopra as Mary Kom

Priyanka Chopra as Mary Kom

Magnificent Mary Kom

Magnificent Mary Kom

In retrospective Waheeda Rehman’s conversation with Arshia Sattar at the Bhutan Literary Festival had many other subtle associations on the changing role of Indian Women in Bollywood, which can be associated with the MC Mary Kom’s upcoming biopic. For instances Waheedaji hated most the Make-up ritual of the whole acting experience, carrying with her only a small mirror that simply reflected her eyes (By the way Rishi Kapoor had the biggest life size mirror during those Golden days of dramatic cinema). And here we have Priyanka with toned muscles and a look that would put many professional boxers to shame: Make-up doesn’t’ do that to you, hard work does. Thumbs up to Priyanka! And o’course to Mary Kom without whom nothing would have been possible.

“The most exciting thing for me in movie making is when the director says Action!” mused Waheeda, reflecting on her most memorable and treasured moments in her long and glorious acting career.  And for Priyanka, we guess it is going to be ‘Action’ from start to finito in Bollywood’s Millionaire Dollar Baby, only this time it is all true (Clint Eastwood eat your heart out.)

Both the actors, the graceful Waheeda and the pretty – make that – pretty powerful Priyanka Chopra will have another thing in common: After the ‘Actions’ and Pack Up’s’ their roles will linger in the recesses of their minds long after, for once. Waheeda Rehman mentioned “I usually step out of character once they say, Pack up! Sometimes, I end up feeling low and heavy. It happened with Khamoshi.”  We wonder what it’s going to be like for Priyanka Chopra, after all playing a legend, a boxing champion, and a mother of two from Northeast India, is a Raging Bull of an experience and no easy job.

For more of Waheeda’s thoughts, anecdotes and juicy secrets from the Usha presents Mountain Echoes 2014 watch the video below; as she, among many other things notes that unlike the twin roles of the vamp and the innocent heroine of the good old nostalgic days, both have merged into one today.

When asked about her favourite contemporary Bollywood actresses Waheeda Rehman listed out a few names from Tabu to Sri Devi, think she will have to add Priyanka Chopra to that list after Mary Kom boxes the office out, both commercially and critically!

A Little Writer Inspires

It is one thing to take the stage as a student at a School function, but to take it to entertain and inspire the audience at an International Literary Fest among writers of repute is something that deserves a standing ovation. Eleven year old Sixth grader Singye Namgyel, did just that on the last day of USHA presents Mountain Echoes 2014.

A reader, writer and Blogger Singye has been writing for quite a while (though never officially published.) He blogs on a range of topics from Television Shows, Books, Movie Reviews to his Random thoughts. Modest and honest he confesses that he forced his family to read his written works as a child, which to the delight of his parents turned out a zillion times better than their imaginations could comprehend, and thus the Eleven year old started blogging. Sadly some Internet Geeky Troll hacked the kid’s Blog and shut it down. But now he is back again, one of his latest Movie reviews reads thus ” Nowadays Frozen is the new Cinderella. Every kid cannot shut up about it -‘How awesome it is.’  But for me personally I couldn’t give two jacks about it!’. Frank and unafraid to speak his mind Singye rambles on in his blog about things – things we’ll be a little too cautious to speak up about as grown-ups, lest we are judged for them.


But the question remains “How did a 11 year old child make it to the Usha presents Mountain Echoes stage?” Apparently the Prime Minister of Bhutan asked a few students across grades and schools, to write an essay on Mountain Echoes. Most wrote about echoes one heard on mountain tops! Like his friends Singye was on the same ride, till he took the chance to ask the question “What if Mountain Echoes, is something different?” And soon with a little help from his parents he was on the right track. Churning out a piece of literature that was read by none other than the Prime Minister of Bhutan himself during the Opening Ceremony of USHA presents Mountain Echoes.

If this little story tells us something, it is that we must think beyond the expected and the mundane, towards impossible possibilities, no matter how much ever improbable they may sound at first. And once the improbable becomes a certainty, never be afraid to plunge into it. At first it may sound risky, but to win you need to give it all: ‘Risk Everything’, as one of the many recent FIFA World Cup ad taglines proved beyond doubt. So, no matter what: Take the ride, it is worth it. The last thoughts were also put to words by the famous Gonzo journalist Hunter S Thompson, best known for his book Fear and Loathing in Las Vegas. Words which have recently gone viral on the internet in form of the following comic strip:

Hunter S Thompson

Creative Branding: Cool it Raphael!

Ask a room full of people to name top three classical painters that immediately come to their mind? Leonardo Da Vinci, Michelangelo and Raphael, are the most likely ones to figure. So, was this all our Marketing Research behind naming our groundbreaking acrylic series of colorfully glossy fans – Raphael? The answer o’course is no, if it were, we would have named it the thrilling Da Vinci or the pleasing Mona Lisa.

The Raphael Series

The USHA Raphael Series

When we dreamed of the Raphael series, we inspired to create art – a fan that would be glamorous enough for the Renaissance and yet be equipped with the latest technology that would make the Renaissance look cool and comfortable! The Sistine Chapel, thus was out of the question with all due respect, so was the Medici household. And thus we settled on the gorgeous Farnesina Villa, (then owned by the Chigi Banking Family). In two words the interiors of the Villa are ‘glamours and classical’. We could add a hundred more adjectives to it, but to cut it short -this was the place our fan perfectly fit in, adding both glamour and style. Incidentally the interiors were painted by who else but Raphael and hence the name.

Villa Farnesina

Villa Farnesina

But the story doesn’t end there, Raphael’s most famous painting in the Villa is the Galatea – a painting so remarkable for its time, that many consider it to be the beginning of baroque, the very genre our gloss finished fan was inspired from. Well, that was the story behind the name (Please don’t ask ‘What’s in a name?’ that line has simply been overused a little too much).

Galatea & Raphael Fan Detail

Galatea & Raphael Fan Detail

For us the Raphael Fan was a first of its kind with its: Hourglass inspired exquisite canopy design, Sparkling colours and its uniquely designed parallel blades that enabled high air displacement. And again coincidentally for ancient Rome the waters depicted in the Galatea painting was the inspiration behind most of the first Roman fountains you see today. The waters from these fountains made ancient Rome cool, their aesthetic appeal still manages to make a Roman Holiday cooler; and as for the USHA Raphael Fans they will always keep you glamorously happy – switched on, soothingly cool and switched off, stylishly cooler!

Trevi Fountaib

Trevi Fountain

We just hope that our homage to dear old Raphael doesn’t make him spin in his grave! Or do we? For these hi-tech fans can spin glamour into the simplest of rooms. But we are sure Raphael the eccentric he was, would be loving it. For flaunting was second nature to him, just like the USHA Raphael Series, would be to you.

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Sound of Silence

No, we are not here to philosophically muse about the Sound of Silence, nor wallow in nostalgia in the namesake Simon and Garfunkel song. But for a start, let the music be our master and draw us in with the lines: “And the vision that was planted in my brain / Still remains / Within the sound of silence.”

Gavin Francis in search of silence

Gavin Francis in search of silence

We are here to contemplate landscapes of silence with doctor, author, traveler Gavin Francis. The Edinburgh born Scotsman who finds the dark streets of his native land a little more quiet than that of India or Bhutan, if not for all our barking street mongrels. Francis spent about six months in India, time he admits not enough not only to see the country but to experience its silence.

He yearns to go over pathless seas like the ancient pilgrims did on leather boats, unsure where the shifting shores lie. To go on roads that are unaware of their beginnings and ends, for they know not the turns a traveler might take. His first foray into the world of silent spaces led him to the Laplands and to the lost islands that float between Scotland and Greenland. Silence called out to him from further North and seduced the doctor into a writer. Thus his first book True North came into being.

The universe conspired next and turned him into a traveler in search of a silence that is born of the land and drop from the sky. He walked under constellations and city lights across hemispheres North and South, searching for places where there are no markers of the passage of time. This pilgrim of silence found his alters in strange lands, each promised a certain degree of silence but never an everlasting one. Till silence whispered again subtly from the frozen South (on a lighter note the religious subtext is not at all intentional and no puns are intended).

Deep South, Antarctica called and Francis rushed into the very abyss of silence, which can only be comprehended, if lived, not read or visited. For Gavin Francis’ experience in Antarctica read the blog-post: A Love Letter to Antarctica. Remote and cold he recounts his experiences with penguins, ice, silence and months of nights, followed by months of daylight – he had finally lost all the markers that denote the passage of time. To watch him recount his experiments with silence watch the video below.

 

We met Gavin Francis at Usha presents Mountains Echoes 2014, the Bhutan Literary Festival. It was exciting and nice to listen to his adventures, almost like an old Victorian travel yarn; but it all sounded so cold. We only wished we had met him earlier, to gift him one of our Electric Kettles, at least he would have got his coffee warm and nice. After all, “How much better is silence; the coffee cup, the table. How much better to sit by myself like the solitary sea-bird that opens its wings on the stake. Let me sit here for ever with bare things, this coffee cup…”  (Virginia Woolf)

USHA ELECTRIC KETTLE 3217 for that Warm Cup

USHA ELECTRIC KETTLE 3217 for that Warm Cup

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