Jamia Bazaar – Recreating a tradition of Craft, Creating an Opportunity for Artists
Usha International participated in Jamia Bazaar 2015 which was organized by Cequin – Centre of Equity and Inclusion on 25th and 26th November 2015 at Agha Khan Hall, New Delhi.
Usha created a sewing machine experiential zone for display and demonstration of Usha Janome range of machines – Memory craft, Computerized and Automatic Zig zag including the new kids sewing machine – My Fab Barbie.
Consumers were engaged on Dream Maker 120 and Memory Craft 9900 through exciting do-it-yourself projects like – bookmarks, mug warmers and embroidery swatches.
The Memory Craft 9900 Sewing Machine both attracted and amazed a number of patrons, with most of them downloading and creating their own embroidery designs through USB support.
Renowned personalities like Jyotiraditya Scindia, Priya Raje Scindia, Omar Abdullah and Sara Pilot visited our stall and were briefed about Usha Janome range of machines with Wi-Fi connectivity and USB support. Apart from this many well-known designers, HNIs and people associated with art and craft also visited the stall.
Priyadarshini Raje Scindia and her daughter Ananya Raje Scindia worked on MC 9900 while Sara Pilot made bookmarks on Dream Maker 120 for her sons.
Usha’s Participation proved to be very successful from Brand awareness and business point of view giving some good potential leads for Usha Janome range of machines.
This was the fourth year of Jamia Bazaar organized by Cequin. The initiative aims at promoting and creating awareness about the art and craft skills of the local artisans. Many other NGOs and brands participated in this edition of Jamia Bazaar showcasing the talent and work of local artisans. The stalls showcased products like quilted bed covers, Chanderi Sarees, Pashmina shawls, antique jewellery, handmade accessories, women apparel, home décor items and so on.