Usha Charms Jamia Bazaar


Jamia Bazaar – Recreating a tradition of Craft, Creating an Opportunity for Artists

Usha International participated in Jamia Bazaar 2015 which was organized by Cequin – Centre of Equity and Inclusion on 25th and 26th November 2015 at Agha Khan Hall, New Delhi.

The Usha Stall at Jamia Bazaar

The Usha Stall at Jamia Bazaar

Usha created a sewing machine experiential zone for display and demonstration of Usha Janome range of machines – Memory craft, Computerized and Automatic Zig zag including the new kids sewing machine – My Fab Barbie.

Consumers were engaged on Dream Maker 120 and Memory Craft 9900 through exciting do-it-yourself projects like – bookmarks, mug warmers and embroidery swatches.

Many well-known designers & people associated with art & craft visited the Usha stall.

Many well-known designers & people associated with art & craft visited the Usha stall.

The Memory Craft 9900 Sewing Machine both attracted and amazed a number of patrons, with most of them downloading and creating their own embroidery designs through USB support.

Jyotiraditya Scindia gets curious about sewing

Jyotiraditya Scindia gets curious about sewing

Renowned personalities like Jyotiraditya Scindia, Priya Raje Scindia, Omar Abdullah and Sara Pilot visited our stall and were briefed about Usha Janome range of machines with Wi-Fi connectivity and USB support. Apart from this many well-known designers, HNIs and people associated with art and craft also visited the stall.

Priyadarshini Raje Scindia and her daughter Ananya Raje Scindia worked on MC 9900 while Sara Pilot made bookmarks on Dream Maker 120 for her sons.

Sara Pilot made Bookmarks on the Usha Janome Dream Maker 120

Sara Pilot made Bookmarks on the Usha Janome Dream Maker 120

Usha’s Participation proved to be very successful from Brand awareness and business point of view giving some good potential leads for Usha Janome range of machines.

The Sewing Machines also aroused the interest of Children

The Sewing Machines also aroused the interest of Children

This was the fourth year of Jamia Bazaar organized by Cequin. The initiative aims at promoting and creating awareness about the art and craft skills of the local artisans. Many other NGOs and brands participated in this edition of Jamia Bazaar showcasing the talent and work of local artisans. The stalls showcased products like quilted bed covers, Chanderi Sarees, Pashmina shawls, antique jewellery, handmade accessories, women apparel, home décor items and so on.

Scenes from the Usha Stall at Jamia Bazzar

Scenes from Jamia Bazzar

USHA 4th Most Trusted Consumer Durable Brand

Brand USHA has emerged at 75th rank amongst the 100 most trusted brands in the Economic Times Brand Equity Most Trusted Brands 2015 annual survey published yesterday. From being ranked 116th  last year, Usha has risen to the 75thmost trusted brand in the country this year making it one of the biggest gainers.  Brand USHA has also been ranked as the 4th most trusted consumer durable brand.

 This survey identifies brands that have the consumer’s trust. The attributes that were researched were quality, value for money, worthy of recommendation to friends and family and understanding consumer needs.

Conducted by AC Nielsen, this survey remains among the largest researches of its kind in India, with a design sample of 7200 – distributed across socio economic classifications, age, income and geography.

2 Agency

We are proud to be ranked as the 4th most trusted consumer durable brand by Economic Times, Read More at: 



Ruffles have been around for a long time, from adorning dresses on the Shakespearean stage, where people said crazy things like “Blow, blow, thou winter wind! Thou art not so unkind” to Charlie Thereon sporting them recently on the Red Carpet. And it is probably safe to say that they will be around even after hell freezes over.

The only difference between Victorian and today’s Ruffles, is that it is so very easy to make them today by using the Ruffler attachment with your Usha Janome Sewing Machine. Do not get intimidated by its look, in fact its innovative design actually helps you to use the ruffle more easily. You can use this attachment to ruffle fabrics or pleat it to a desired fullness quickly and easily. Besides it also allows you to vary the size of the ruffles.

RufflerEven if you have never seen a Ruffler Foot before, follow these simple steps and you will soon be making be making ruffles fit to adorn Queen Victoria’s neck! Let’s begin by understanding the parts that make up this magical device that conjure up such imaginings.

Your Sewing Machine & the Ruffler

Now that you have a vague idea about its part, let’s attach it to your Usha Janome Sewing Machine. (Never mind if you cannot remember the name of all the parts, even we don’t!)

Attaching Ruffler to the Machine

  1. Thread the machine with polyester thread in needle and bobbin. Cotton thread has a tendency to break easily.
  2. Remove the current pressure foot by pressing the Foot Holder/Release Button.
  3. Raise the Needle Bar to the highest position.
  4. Position the Fork Arm (black curved piece) over the Needle Clamp Screw. Lower the Presser Foot bar and snap in place.

Needle Placement

  1. Lower the needle slowly to make sure that the needle clears the Needle Hole.
  2. If the needle does not clear the Needle Hole, loosen the Needle Hole Position screw to adjust the needle hole position. There are two Needle Hole Positioning screws. Refer to the diagram to move the position hole to the correct location.
  3. The Ruffler is now adapted to your sewing machine. This process only needs to be done onceruffler_2

If you are getting impatient to use your new Ruffler (who wouldn’t), you can jump to the Ruffling Technique section down below. However, we insist you go through the ‘Know Your Ruffler’ section right below, to have a better experience.

Know Your Ruffler

Ratchet Gear Feed Plate or Stitch Control

This is the part of the Ruffler with the numbers 1, 6 and 12. These settings will determine how often the Ruffling Blade (saw tooth edge) will gather or tuck. When set at 1, with eruffler_3ach needle penetration the Ruffling Blade will move creating a tiny gather. When set at 6, the Ruffling Blade will move and create a tuck every 6 stitches. When set at 12, the Ruffling Blade will move and create a tuck every 12 stitches. When set at the Star, no tucks will be sewn but a straight stitch is obtained

Ruffling Depth Adjust Screw 

The Ratchet Gear Feed Plate and Ruffler Depth Adjust Screw work hand-in-hand to create exactly the type of gathers or tucks desired. The Ruffler Depth Adjust Screw determines the depth of the tuck. When the screw is set at 1 the Ratchet Gear will take a tiny bite of the fabric. The higher the number the larger the bite. If tiny gathers are desired, set the Ratchet Gear at 1 and the Depth Adjust screw between 1 and 4.

Stitch Length 

Another important element to achieving beautiful ruffles is how long the stitch length is set on the sewing machine. The shorter the stitch length the tighter the ruffles. A stitch length of 5.0 is suggested when the Ratchet Gear Feed Plate is set at 1 and the Ruffling Depth Adjust Screw is at a higher number.


Place the fabric underneath the Ruffling Blade and above the Cloth Guide Plate. As you sew, the Ruffling Blade will move, creating a tuck, according to the adjustments made to the Gear Plate and Ruffling Depth. For best result, sew slowly

Cloth Guides

There are two diffruffler_6erent Cloth Guides on the Ruffler. One located in the front of the Ruffler and the second located on the right side. When the fabric is place in the Cloth Guide in the front a 1/4″ seam allowance is sewn. When placed in the Cloth Guide on the right, a 1″ seam allowance is sewn.

Ribbon Slot

The Ribbon Slot is located directly in front of the Needle Hole. This slot can be used to guide the ribbon or piping which can be sewn on while making a ruffle. The ribbon will not gather but the fabric it is sewn to will gather.

Ruffling Techniques 

The length of fabric needed to be cut would be determined by the amount of ruffling desired. It is best to always sew a test strip to determine length of fabric required. 1. Cut a strip of cotton fabric at least 18″. For a test strip cut the width at least 2″.

  1. For a gathered effect set the Ratchet Gear Plate on 1. Set the Ruffling Depth Screw to 1 or less.
  2. Set the stitch length on 2 – 2.5. Place the fabric under the Ruffling Blade and sew. 18″ of fabric should gather down to approximately 9″.
  3. Cut another strip of cotton fabric at least 18″ x 2″. Set the Ratchet Gear Plate on 6 and the Ruffling Depth Screw on 4. Stitch length 2.2. Place the fabric under the Ruffling Blade and sew. The fabric strip gathered down to approximately 12″.
  4. Test sew several lengths of fabric to see exactly what happened each time the Ratchet Gear Plate, Ruffling Depth Screw and stitch length settings are changed.
  5. Make a notebook, writing down the setting used for your samples for future reference.
  6. Once the ruffle is made, attach to the project with a straight stitch, right sides together.

And now you are ready to go. Next time we will teach you how to Ruffle around a Corner for a Pillow. Watch this Space.

Click to view the Usha Janome Ruffler
Explore other Usha Janome Attachments


USHA Big Fat Goan HAT 2015

11049554_10156103683190251_4279534687597190249_nUSHA INTERNATIONAL sponsored ‘USHA Big Fat Goan HAT 2015’

USHA International, sponsored the ‘USHA Big Fat Goan HAT, the first ever Ultimate Frisbee tournament in Goa. Approved by Goa Tourism, it was a three day tournament slated between November 6th -8th 2015. Tournament started with pool games at Manderem Beach on 6th-7th November and finale was played on 8th November at Miramar beach, Goa.

2Usha Big Fat Goan Hat’15 was a 5 on 5 person game that was played in a beach format with two end zones. There were 100 international and national players and about 7 to 8 under-15 kids were competing in the tournament. Being a HAT tournament, players had registered individually and then grouped into teams. The tournament consisted of 24 teams of 4 to 5 players each. All the competing teams first played 7 Round Robins in pool stages. Further, top 4 teams played in the finals for the winner title of Usha Big Fat Goan HAT 2015.

Usha strongly believes in the brand ethos ‘Play’ and thereby supports and promotes a wide array of sports initiatives across the country which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior and ladies), IPL, cricket for deaf and football.

1Ultimate, a global sport recognized with the international Olympic association, blends perfectly with the Usha brand ethos ‘Play’. Usha has been associated with ultimate for more than four years now.

The new age appliances from the company, like Infiniti Cook Halogen Oven, slow juicers, on the go blenders, air coolers with ionizers and many other appliances also represent Usha’s commitment to promote a fun, active and healthy lifestyle.