Usha bagged the Gold award at the RMAI Flame Awards held in the capital at Taj Vivanta on Friday, 20th March 2015. The ‘Rural Marketing Association of India’ hosts the Flame awards to commensurate Companies who have been doing exemplary work in the ‘rural’ geographies in India. Usha won the Gold for “Last mile distribution / channel development initiative of the year” category in this year’s Flame awards. This award is in recognition of the company’s rural marketing initiative to extend their footprint into small towns and villages through “Project Sampark” or the ‘Rural Business Division’ as we know it.
For the successful rollout of this distribution network and extraordinary contribution to the rural marketing industry, Usha also received the “Leadership award” presented to the CEO, Dinesh Chhabra. RMAI had instituted the Flame Leadership Award 2014, this year, to recognize and felicitate eight industry professionals for their extraordinary contribution to the Rural Marketing Industry.
RMAI is a national industry body, and a leading association in India which aims to promote, improve, develop and further the cause of rural marketing in India. Since its inception, RMAI has been helping rural marketers through various initiatives to build better understanding & facilitate the knowledge sharing among various stakeholders. The jury consists of Industry stalwarts in rural marketing such as : Mr. S Sivakumar, CEO ITC Ltd (ABD), Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India, Mr. Harish Bijoor, CEO, Harish Bijoor Consults Inc., Mr. Punit Chadha, GM- Rural Marketing at Maruti Suzuki India Ltd, Mr. Mithileshwar Jha Prof. Marketing at IIM Bangalore, to name a few. With EY being the official tabulators, the jury had to make their decision from among 5 nominations in this category out of which Usha was awarded the highest honor.