USHA Rural Business Division Wins RMAI Flame 2014 – Gold Award

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Usha bagged the Gold award at the RMAI Flame Awards held in the capital at Taj Vivanta on Friday, 20th March 2015. The ‘Rural Marketing Association of India’ hosts the Flame awards to commensurate Companies who have been doing exemplary work in the ‘rural’ geographies in India. Usha won the Gold for “Last mile distribution / channel development initiative of the year” category in this year’s Flame awards. This award is in recognition of the company’s rural marketing initiative to extend their footprint into small towns and villages through “Project Sampark” or the ‘Rural Business Division’ as we know it.

For the successful rollout of this distribution network and extraordinary contribution to the rural marketing industry, Usha also received the “Leadership award” presented to the CEO, Dinesh Chhabra. RMAI had instituted the Flame Leadership Award 2014, this year, to recognize and felicitate eight industry professionals for their extraordinary contribution to the Rural Marketing Industry.

RMAI is a national industry body, and a leading association in India which aims to promote, improve, develop and further the cause of rural marketing in India. Since its inception, RMAI has been helping rural marketers through various initiatives to build better understanding & facilitate the knowledge sharing among various stakeholders. The jury consists of Industry stalwarts in rural marketing such as : Mr. S Sivakumar, CEO ITC Ltd (ABD), Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India, Mr. Harish Bijoor, CEO, Harish Bijoor Consults Inc., Mr. Punit Chadha, GM- Rural Marketing at Maruti Suzuki India Ltd, Mr. Mithileshwar Jha Prof. Marketing at IIM Bangalore, to name a few. With EY being the official tabulators, the jury had to make their decision from among 5 nominations in this category out of which Usha was awarded the highest honor.

Usha Sewing Machines weave magic on Delhi streets

Source: St +art, India

Source: St +art, India

Usha Sewing Machines weave magic on the streets of Delhi with 90 kms of fabric! With the help of a very creative crochet artist from Poland and St+art India, Usha Sewing Machines literally painted the town Red in this inspiring project.

60 people, 3 weeks, 40X20X8 feet installation and around 90 kms of fabric! One of our biggest street art projects, in collaboration with the Delhi Urban ShelterImprovement Board, is now complete! Olek, the world famous crochet installation artist from Poland, covered an entire family night shelter with a beautiful crochet installation.

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Source: Polish Institute New Delhi

Spot this incredible beauty here: Before the Sarai Kale Khan Fly over, on the left side, behind this bus stop, after crossing Bara Pulla.

The mammoth project was supported by  Polish Institute New Delhi , Allkraftz & USHA International for supporting this mammoth project. Other fashion designers associated with it were Tarun Tahiliani and Manish Arora .

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Source: Polish Institute New Delhi

Vlogger Halogen Oven Review

“It’s (Usha Halogen Oven) a very good product I’m satisfied with the overall product… I get a complete solution to cook Low Fat Precision Cooking suited for defrosting and barbecuing and is perfect for cooking all kinds of food.” –  Vidya Lakshmi , Food Vlogger.

About The Vlogger: Vidya Lakshmi from Bangalore, India focuses mainly on Traditional Indian and South Indian cuisine. She also reviews restaurant and products, both in English and in her native Tamil language. You can view her reviews on her YouTube Chhanel Vidyascooking.