Usha Sponsors the Bansdroni Nabarun Club Football Tournament

Usha Sponsors the Bansdroni Nabarun Club Football Tournament in Kolkata as an initiative to promote grass-root level talent in the country

DSC_0272Usha has been actively involved in uplifting grass root level talent in India. While, Usha has strategically partnered with the FC Goa team of Indian Super League 2014, the company is also sponsoring local football clubs. On December 13- 2014, the final match of Bansdroni Nabarun Club Football Tournament was played at the Usha’s factory ground in Kolkata. Although it was a DSC_0157grass root level tournament, yet it saw participation of 16 teams from the city and all players were decked up in their respective team jerseys.

There was a lot of zeal and enthusiasm on the ground, packed with audience from different age groups. Every goal would generate high decibel sound and impromptu dance and rolling over ground to display mad happiness. Finally Sardar Para Sanghatan Samity team emerged as winners. Eminent dancer Tanushree Shankar’s group, performed on the occasion as a part of the inaugural ceremony.Mr. John of Winning Team receiving the Highest Goal Scorer Prize from Mr. Rajesh Tara, VP-HR

Mr. Sukumar Samajpati, renowned former footballer handed over the winner’s trophy along with Mr. Rajesh Tara, VP-HR, Usha International and Mr. Sandeep Mehrotra, AVP and Unit Head, Usha Kolkata Factory.  Other eminent personalities namely, Mr. Gopal Roy, Councillor and Mr. Alvito D’Cunha, renowned footballer currently with East Bengal team and former member of Indian team also marked their presence at the prize distribution ceremony.

Know Your Coffee

COFFEEAfter oil, coffee is the most valuable legally traded commodity in the world. We love it, we rely on it, and we drink it in massive quantities. It is estimated that 2.25 billion cups of coffee are consumed every day worldwide.

Coffee can be roasted or be made from grounded coffee. It is the preparation of coffee that is done differently. Let us have a cursory glance at some of the types of coffee based on the method of preparation.

  1. Filter coffee – Also called as Drip coffee it is prepared by using finely ground coffee placed on paper through which steaming hot water is passed and the final brew is obtained in the decoction.
  1. Plunger or cafetiere – Coarsely grounded coffee is placed in a pot over which hot water is added. Coffee and water are brewed for some time after which the mixture is left to steep for a brief period of 4 to 5 minutes. Once done, the plunger is pushed hard to separate the coffee grounds from the coffee infusion.
  1. Espresso – The coffee ground is very fine, over which pressurized hot water is passed. The coffee obtained is filled inside the cups placed beneath the outlet. The coffee also has a layer of fine and creamy foam.
  1. Swedish/Scandinavian coffee – Made by boiling ground coffee in water, it is often served without filtering. This coffee as its namesake originated in Sweden and is consumed mostly in the Nordic countries. It is a strong brew of coffee and is kept hot throughout the day for consumption.
  1. Turkish coffee – This kind of coffee is prepared in a special kind of copper pot which has a long handle. This vessel is called as an Ibriq. In order to prepare a single cup of coffee in this vessel, two teaspoons of finely ground coffee and one spoon of sugar are added to one cup water. This mixture is then brought to boil on an average of three times. One may add cardamom seed, milk, or various syrups to enhance its flavour and aroma.

#Coffee for Health

A large number of people consume coffee on a regular basis. Equally vast numbers of researches have been conducted on the benefits of coffee on the health. The findings indicate that a consumption of 3-5 cups everyday compliments a healthy and active lifestyle.

#Caffeinate the mind and body

Caffeine is one the major components of coffee. Caffeine acts as a stimulant and when taken in normal doses it helps to improve the mental fitness by making the mind more aware of its surroundings, resulting in better response time and increased concentration.

Caffeine has an ergogenic effect on the body which means that it enhances the overall capacity to do physical work. It is believed that caffeine increases the adrenalin levels in the body which results in an increased blood flow to the muscles and the heart.1469845_10154824803320251_1311098472868064044_n

# Breaking the Myths

Myth – Coffee drinking leads to dehydration

Studies indicate that coffee consumption of up to 5 cups a day does not affect the fluid balance of the body in any way. The body therefore does not dehydrate when coffee is consumed within the normal threshold of 1- 5 cups per day.

Myth – Coffee drinking leads to dependence

There are scientific experiments conducted by the WHO that shows that caffeine in coffee does not induce any kind of dependence. However, cold turkey natured cessation of coffee may result into mild withdrawal symptoms

Usha Silai Schools: Creating Opportunities in North East India

1NagalandBackground and Context: UIL has been successfully running the Silai School program in Nagaland since the year 2013. This case study is an attempt to record how the 10 Women Entrepreneurs from the 10 Silai Schools in Dimapur have successfully joined hands to start a Showroom Cum Sales Centre by mobilising support from the Nagaland State Social Welfare Board in Dimapur.

Presently, UIL is running 20 Silai Schools in the state. All the Silai Schools are in the districts of Kohima and Dimapur

The state is inhabited by 16 major tribes and a large number of smaller tribes. Each tribe is unique in character with its own distinct customs, language and dress

2nagaland(II) Main trends of Silai Schools in Nagaland

  1. Silai Schools have helped the economies of these 20 Silai School women entrepreneurs
  2. A positive enthusiasm is visible in the communities where the Silai Schools are operational
  3. Even the local district administration is aware and positive about the Silai Schools

Dimapur, which is the main commercial centre of Nagaland has 10 Silai Schools in the neighbouring villages (the other 10 being Kohima). For the State of Nagaland, MSS had conducted the Silai School training through the Training of Trainers (TOT) model, where 2 master trainers from the state were trained by UIL in Guwahati for a period of 7 days. One of the Master Trainers from Nagaland was an enthusiastic lady named Ms Thine Sekhose.

Thine, very successfully trained 10 women in Nagaland after having motivated them to start Silai Schools in the villages. In addition to being the Master Trainer, coach and mentor for these 10 village women, Thine is also the program coordinator for the local NGO called EDITI, which is monitoring the Silai Schools on a regular basis.

4nagaland(III) Spin-off effects of Silai Schools in Dimapur

One of the main problems that the Silai School teachers face is that once the number of learners have stabilised or if the teachers have completed the target of teaching 20 learners, they are enthused to do “something else” or “something big”. In Dimapur, the teachers wanted to sell their finished products and wanted to make a successful business out of it. However, since the Silai Schools are located in remote villages, not many people used to know or buy the finished products. Hence the number of customers was limited.

Gradually, the teachers, under the leadership of Thine Sekhose, planned to walk an extra mile to augment their income. They approached the Nagaland Social Welfare Department and appraised them about the Silai Schools and requested them for assistance to start a Showroom and Sales Centre in Dimapur. The Silai School teachers, planned that all the quality finished products that they create in the Silai Schools would be displayed and sold from the Showroom.

Happily, for the 10 women and Thine, the Nagaland Social Welfare Department  approved the proposal and agreed to support them by paying the monthly rent of about Rs 6000/- . Moreover they agreed to support the furniture and fixtures for the Showroom and a computer for their day to day work.

Therefore, the Showroom and Sales Centre, named as “Emergence” by Thine and her band of 10 Silai School Teachers came into operation on September 2014 at PWD Road, Midland, Dimapur.

6nagaland(IV) The Business Model of the Showroom and Sales Centre:

  1. The 10 Silai School women contribute to the centre, whatever products they make in the Silai Schools in the villages
  2. The finished products range from skirt-tops, soft toys, mobile pouches.
  3. The Silai School teachers have to contribute 5-10% of the profit for the maintenance and management of the centre
  4. Ms Thine has also started training centre on Sewing and dress making, soft-toy making and artificial flower-making centre. Traditional Bridal dress for wedding is also an especial item.
  5. Many people visiting Dimapur request for customised items and these orders are then completed at the Silai Schools by the teachers.
  6. The Centre has been named as “Emergence” by Thine and her band of 10 Silai School Teachers.
  7. This  EMERGENCE is evolving as a backward linkages initiative for the Silai School Products

The program has just started two months. There is an enthusiasm amongst Thine and her team. So far the response from buyers have been positive. Silai Schools are paving way for many opportunities for rural women.